Red Bull

Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4. 631 billion cans over the world with 11. 4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www. redbull. com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly target market is one of the most significant reasons for the Red Bull’s success.As the company’s slogan says, â€Å"Red Bull gives you wings†. Red Bull gave wings from the beginning and spread its wings quickly over the world. Until 2011, Red Bull was available in 164 countries. (www. redbull. com) Therefore, it is not necessary for Red Bull to set segmentations by geographic or geodemograhic. Besides, Red Bull is improved for people to create a clearly mind, dynamic p erformance and an active lifestyle. In other words, Red Bull helps people to be active physically and psychologically and have a zest life.Therefore it is also not useful for Red Bull to set segmentation by profile or psychographic. Red Bull is a drink to supply energy and increase endurance which could struggle for the physical or mental tired. It helps people to meet the challenges of everyday life such as work, drive, study and sports. (www. redbull. com) According to the text book, the definition of behavioural segmentation is the segmentation which slices consumers on the basis of how they act towards, feel about or use a product. Solomon, et al,2009) Consequently, the best way for Red Bull to set the target market is behavioral segmentation. Red Bull becomes increasingly important in people’s lives when they are working, studying, doing sports and driving. Workers and students are the most significant parts of Red Bull’s target market. Red Bull can make students and workers’ mind clearly. For students all over the world the Red Bull is as important as the pencils and paper. It makes students concentrate and perform well. And it provides students enough energy to the leisure time as well.It is essential for someone who works hard and pursues better performance. Sport is Red Bull’s main point. Red Bull supports about 500 professional athletes over the world. It makes sportsman physically and mentally fit. Red Bull provides the athletes a convenient way to improve their endurance, concentration and speed. (www. redbull. com) Drivers are the other large parts of the target market. According to the research from psychopharmacologist Dr. Joris Verster and his colleagues of Utrecht University, Red Bull can reduce driver sleepiness and improve driving performance. Joris Verster, 2010) | Red Bull enhances concentration, reaction speed and vigilance. Red Bull also focuses on the customer who plays video games, goes out day and night. In short, the target market of Red Bull is the customer who needs more energy physically and mentally. Figure1: Top Selling Energy Drink Brands 2006-2012 (Bevnet, 2012) Reference: Bevnet, 2012, Top Selling Energy Drink Brands 2006-2012, http://www. energyfiend. com/the-15-top-energy-drink-brands marketing management†¦. Red Bull, , www. redbull. com Joris Verster, SAFE DRIVING STUDY, access at Springerlink. com. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy.

Advertising and Young Age Children Essay

Of all the â€Å"Big ideas† that have changed how we live in the world only one has achieved total supremacy. Its overwhelming and compulsive allure rob its followers of reason and good sense (Van Boven, 2005). It has created unthinkable unsustainability and inequalities among countries, which now pose a stronger threat to human survival than any other phenomena previous(Assadourian et. al, 2010). It is now more powerful than any religion, reaching into every corner of the western world; this monstrosity of an idea is â€Å"consumerism†. It holds the mentalitythat we should all actively be trying to consume more everyday and every year, with the more we consume leading to better lives and greater happiness. However as we witness the rise in social problems such as child obesity, crime and psychological disorders in the western world we must consider if there is a link, and as numerous studies have now shown the relationship is substantial (Wilkinson and Pickett, 2009). A new â€Å"Big Idea† involving a cultural shift must take place converting people to sustainability and reduction ofconsumption before it is too late for us, and more importantly the environment (Skinner, 1976). Reports now show we are dangerously close to the 2 degree Celsius increase in temperature that will push us over the edge of climate re-stabilization(Meinshausenet al, 2009). Global efforts to reduce carbon emissions and promote sustainability such as the Kyoto protocol are in place however the central problem of consumerism is not being addressed. The next generation will grow up in a world where all they know is how to buy. We are steadily loosing the basic skills that have assured human survival to this day. All our children are learning is how to get the best bargains at Tesco and have life aspirations centered on money and possessions. If consumerism is to be reduced we must promote other substitutesamong the youth and at the very least reduce the current impact of consumerism on their development. Children as targets From a consumerist point of view children are the perfect customers, they have no previous appraisal of other products, they are impulsive and will be loyal for life if hooked young. They are the most susceptible to advertising and promotion and most interested in new products. Children now account directly for an estimated $36 billion in sales annually in the USA, with their indirect purchasing power accompanied by the so called â€Å"nag-factor† (Zelizer, 2002) reaching over $290 billion of economic spending (McNeal, 1992). This is not a coincidence, but a direct result of intense advertising and co existing problems of a consumer society. For example with over 70% of mothers now working more and more, consumer tasks are falling to the children.It is now estimated that by age 10, the average child makes over five trips a week to a shop or shopping center (McNeal 1992). And with over $1 billion being spent every year on child advertising and an additional $10 billion on promo tion in the USA alone, these children have more purchasing power than ever. Over the last decade there has been a dramatic shift in the age of children which marketers target resulting in the creation of the â€Å"Tweens†. From the age of 9 to 14 years children are now considered to be midway between childhood and adolescence and unlike other generations acquisition and accumulation of goods has become a preoccupying behavior (Goldberg, 2003). At this age children are still developing in all aspects cognitively, physically, emotionally, socially most importantly they are gaining values and worldviews. With the new preoccupation of consumerism at this young age children are becoming concerned with material status and money, holding them as central values. Before the age of 8 children do not posses the necessary level of cognitive functioning to understand the persuasive aim of advertising and as a result are under treat from the information received as it causes them to make unhealthy choices about themselves and their relationships. At this age they are still relatively unaware of others perceptions and so are dominated by a self-centered focus (Kilby, 1993). There viewof materialism is therefore a very simplistic one of â€Å"I want this†, â€Å"buy me this†, but as children develop this view becomes more complex as material objects take on meaning and the achieving of these goals become an priority. This view â€Å"you are what you buy† hashugeimplications for the child’s individual development and how they interact with their environment throughout life. Kranner and Gomes (1995) found that advertisements made children feel deeply inadequate unless they had certain products. They suggested this not only affects their self-esteem but also is likely to encourage negative behaviors such as stealing to obtain such goods. The views and values of today’s youth are very different than the generation previous. Postman (1994) pointed out how childhood is not an immutable phenomenon but simply a sociocultural creation, which just as its been created can be undone. He argued that advertising and marketing of products once aimed at older teens to younger and younger children is leading to the disappearance or at least alteration of childhood. Effects of advertising on children The effects of childhood materialism are still a relatively new area of study however its impact is starting to be seen as children are becoming impacted at a younger age. Childhood obesity has become commonplace in many western countries, kids are now smoking, drinking and taking drugs younger than never before, and they are suffering from more emotional and mental health problems than any generation previous (Schor, 2004). These findings highlight the change that has occurred over the last 20 years with the wellbeing of youth dramatically declining.Schor (2004) found connections between increased consumerism and anxiety, fear, happiness, depression and social withdrawal. He found continually that consumerism came first and then the suffering followed, not the other way around like some try to suggest. Many studies have now shown that this heightened focus on materialism changeschildren’s values and worldviews. Langer (2005) stated, â€Å"Global commercial culture, is an important source of symbolic material for children as they put together their concept of self†. Children now define themselves through material possessions, as opposed to ethical views or community values. Skafte (1989) demonstrated the affects consumerism has on children’s concepts. He showed a group of â€Å"tweens† a picture of a youth who was either poor or wealthy and asked them what they thought of the person. The wealthier youth was perceived as being more intelligent, getting better grades and making friends more easily. In a later study Dittmar& Pepper, (1994) replicated this using short written paragraphs describing either a rich or poor youth through consumer goods. The richer youth described as having more material possession was also perceived by the â€Å"tweens† as being more hard working, intelligent and successful, but less warm. The extent to which materialism and consumer goods are seen by these youths to be central to a person’s success in all other aspects of life is quite revealing, showing us how ‘stuff’ now dominates over any other trait. The physical health of children is also greatly affected as children growing up in consumer cultures have relatively sedimentary lifestyles, leading to the problem of obesity and often unhappiness (Klanie, 2005). Others argue that advertising and the wide availability of electronic media have taken the power of control away from the parents about what their children learn. The dangerous adult world (particularly sex drugs and violence) is openly available for viewing by minors. All the evidence points to the conclusion that the valuing of wealth over other things is making children less healthy both physically and mentally (Kasser& Ryan, 1993). This is a case for public concern as its affects are filtering up the population as children who watch more TV, movies and videos are shown to have poorer school performance yet be over focused on wealth and consumer goods (Rideout, Foehr, Roberts &Brodie, 1999) creating a gap in expectations and reality. Research has also shown that parents transmit their values to their children(Carlosn&Grossbart, 1988), so if this generation grows up not valuing family and the welfare of the environment and society then the next generation is unlikely to either. For example just as the children of the great depression of the 1930’s related to money in a certain way, usually being very cautious of it, todays youth will irrespectively act in the opposite way becoming carefree and unknowing to the act of â€Å"delayed aquisition† (Gorn, Peracchio, Bamossy, 2003). This is beginning to be seen in the huge level of individual house hold debtacross the western world as people wish to obtain the same level of wealth as everyone else around them without the correct access of means to do so. It is therefore vital that this orientation towards consumerism in youth is addressed through public policycreating a culture shift. Howconsumerist views can be changed. In order for consumerism to be reduced the mentality and views surrounding consumerism must be altered. From birth the hundreds of advertisements and marketing campaigns now shape us to hold the mentalityto attain â€Å"stuff† which in return will shape who we are and bring happiness. La piere (1934) concluded that for change to take place three elements were needed, the person must feel they can do it, have access to memories of action and feel that by not doing anything they are damaging themselves. Under this assumption education and awareness are not enough, they may be helpful in teaching people the dangers of over consumption but will not convince them they can do anything about it or give them access to memories of action. Therefore actions on behalf of the policy makers and educators are vital in making people act and creating change. Under the policy of the American Psychological Association (APA) it aims to work to â€Å"mitigate the causes of human suffering, improve conditions of both the individual and society† and â€Å"Help the public in developing informed judgments†(Commercail Alert, 1999). Over the last 20 years there has been a growing amount of research done in the area of youth and advertising much of which has concentrated on how to exploit children’s emotions to increase consumption. Corporations use psychological findings on children’s needs, cognitive abilities, changing attitudes, and relationships with parents to sell their products (Youth Marketing Services, 2004). Thework of Psychologists in these corporations needs to be carefully monitored. The APA has now made recommendations and now research and investigations must concentrate on helping to counter act â€Å"the potential harmful effects of advertising on children, particularly children ages 8 and younger who lack the cognitive ability to recognize advertisings persuasive intent†(Dittmann, 2004, p.58). By changing how advertising is conducted we can change the message of consumerism being forced upon young children and hopefully reduce consumerism as a result. First and foremost for this to occur Psychologists’ must stay informed, knowing about the relationship between a consumer culture and psychological disturbance (De Angelis, 2004). This will better equip them to deal with questions placed to them, dealing with clients and corporations. Being able to communicate effectively with the greater public and corporations helps keep the public informed to the type of research being done, removing the perception of deception and also enables parents to teach their children how to not fall victim to the commercial culture (Kramer, 2006). By using innovative means of reaching out to the community through schools, policy and counter advertising we can begin to rebuild a level of trust between psychology and the public, whist on the other hand teach the greater population to be wiser consumers and protect their children from its dangers. This could be implemented through systems already in place, for example â€Å"Tidy towns† in which Irish towns and cities compete for the title of â€Å"Tidy town†. A further dimension of sustainability could be added to this, in which town allotments, community trade and car pooling are also rewarded. Schools remain key in the reduction of consumerism as they have long been linked to advertising and marketing (Spring, 2003). The development of a curriculum in which children learn about the persuasive nature of advertising and the risks of over consumption in all areas of life will work to bring such issues to their attention. This is somewhat in place in Ireland with the green schools initiative where school children are encouraged to recycle, compost and plant in their local area with the goal of attaining a green flag. This brings environmentally friendly ideas into action and uses a level of competition to make it more emotive. Also teaching elders about the harmful effects of consumerist aspirations and how they are developed could also help. However there needs to be a removal of all commercial advertising in schools as this should be one place children are free from the bombarding messages(Kramer, 2006). Universities and schools are natural sources of ideas, energy, and info rmation, which should not consist of product placements but items that promote creativity and humanistic values. There are now plans in place to change the laws and governmental policies surrounding child advertising. Up until 1990 there were laws in place prohibiting the direct advertisement to children under a certain age however with the realization of its benefits to sales in the 90’s it was abolished. Now with APA’s proposal on the ethical implications of child advertising hopefully it will be illegal to advertise to children under the age of 8 due to their incapability of understand its intentions (Dittmann, 2004). Psychologists can also help to reduce the problem of consumerism by using their skills to develop advertisements that counter act the messages of consumerism. There should be public service ads, such as for road safety (which have reduced road deaths from 640 in 1972 to just 376 in 2002 (Road Safety Authority, 2012). They could concentrate on alternative sources for self-esteem and peer acceptance, such as showing kindness or humor. They could also promote the values and rewards that can come from family and community interaction such as volunteering or participation in sport (Easterling, Miller, & Weinberger, 1995). These alternative messages of social orientation could shift the future goals of the youth and alter their values away from materialistic items, therefore protecting them from dangers of consumerism and reducing the world’s consumption. Conclusion We can see the harmful affects consumerism is having on our environment as we exhaust our natural resources and pollute those we have left, as we come dangerously close to the â€Å"tipping point† (Lenton et al, 2008). The only way to resolve this global problem is to act now, the resolution starts with us as individuals highlighting the heavy implication of present detrimental government policies. This generation must put in place the tools that are needed to ensure the survival of the planet. At present we are doing the opposite in creating a more consumerist world through our children. We must act now to educate them to the faults of how we live and create a world in which we can exist without the false comfort of consumerism. References Assadourian, E. (2010).Editing Out Unsustainable Behavior. State of theWorld: Transforming Cultures, From Consumerism to Sustainability. Newton & Co: New York Commercial Alert.(1999). Letter to Richard Suinn, PhD, president of the American Psychological Association, RE: The use of psychology to exploit and influence children for commercial purposes. http:/www.commercailalert.org/index.php/category_id/1/subcategory_id/21/article-id/68. De Angelis, T. (2004).Consumerism and its discontents.Monitor on psychology, 35(6), 52-54. Dittmar, H.,& Pepper, L. (1994). To have is to be: Materialism and person perception in working-class and middle class British adolescents. Journal of Economic Psychology, 15, 233-251. Dittmann, M. (2004). Protecting children from advertising: APA’s Council of Representatives supports task force’s call for stricter regulations on ads geared to kids. Monitor on psychology, 35(6), 58-59. Easterling, D., Miller, S., & Weinberger, N. (1995). Environmenta l consumerism: A process of children’s socialization and families’ re-socialization. Psychology & Marketing, 12, 531-550. LaPiere, R. T. (1934). Attitudes vs. Actions.Social Forces, 13(2), 230-237. Lemish, D. (2007). Children and Television: A Global Perspective. Blackwell: New York. Lenton, T., Held, H., Kriegler, E. et al. (2008). Tipping elements in the Earth’s climate system.Proceedings of the National Academy of Sciences, 105, 1786-1793. Gorn, G. J., Peracchio, L. A., Bamossy, G. (2003). Understanding materialism amoung youth. Journal of Consumer Psychology, 13(3), 278-288. Meinshausen, M., Meinshausen, N.Hare, W., Raper, S. C. B.,Frieler, K., Knutti, R.,Frame, D. J., &Allen, M. R. (2009). Greenhouse-gas emission targets for limiting global warming to 2  °C.Nature, 458, 1158-1162. McNeal, J. U. (1992). Kids as consumers: A handbook of marketing to children.New York: Lexington. Kasser, T.,& Ryan, R. M. (1993). A dark side of the American dream: Corr elates of financial success as a central life aspiration. Journal of personality and social Psychology, 65, 410-422. Kramer, J. B. (2006). Ethical analysis and recommended action in response to the dangers

Discusion Board Own Opinion Essay Example | Topics and Well Written Essays - 500 words

Discusion Board Own Opinion - Essay Example From an idealism perspective you have some nations fighting for their religion, or they use their religion as a pretext for war. You have other nations fighting for resources. America has always maintained, in any conflict it was involved in that they fight for the right of all humans to be free. I think the question that should be asked is why is America the only country that thinks it knows how to define freedom? Roosevelt was lucky, if you can call it that, that America’s economy lifted at a time when his policies of higher taxes and more jobs were stripping the country of any leisure spending. In his case the tax payers didn’t have a choice – they either paid taxes to pay for welfare programs, or to put people into work which amounted to the same thing. Obama, despite saying that he wants to follow FDR seems to think he can do the same thing but in a â€Å"different† way. The debate isn’t so much that Obama or FDR were right or wrong, but rather what system if any has ever been right. Economists say now that less than 5% of the population of America have 40% of the wealth. The rich-poor divide just keeps getting bigger and is now being seen on a global scale. But while there is still only two major parties in any democratic government voters only have two choices – left or right. Obama’s attempt to put himself in the middle is likely to backfire because when you are sitting in the middle you can get blasted from both sides. How is America’s current relationship with developing countries different from America’s relationship with the third world during the cold war? Is it different at all? What issues divide America and developing countries today? During the cold war America had a very clear policy about right and wrong – you were either a communist loving country, or you weren’t and America was helpful to any country that could show they were not allied with

The Definition and Knowledge on Youth Culture Research Paper

The Definition and Knowledge on Youth Culture - Research Paper Example Today, the youth engage in too much activity and have access to a lot of information that they refrain from following the advice of their elders; in fact, they believe they are old enough to make their own decisions even at early stages of adolescence (Harvey 228). As a result, the culture of the youth has vastly changed over a short period as compared to customary practices when people had to attain self-sufficiency and follow the right path in order to survive. Assertively, this essay entails a comprehensive assessment of facts supporting the notion that the culture of the youth continues to change over time. These facts will be a general evaluation of the journey from adolescence to adulthood that dictates the culture that the youth adopt. Significantly, the youth culture was not a topic of discussion until late in the 20th Century where it became a historical phenomenon based on an evaluation of past practices relative to the adolescence to adulthood experience. Since then many p rofessionals have come up with theories on the evolution of the youth culture based on the core influential factors i.e. history, economy and psychological traits. According to some of these theories, the changes in youth culture emanated from the introduction of schools as a compulsory way of education. The overall idea is that this isolation of the youth created a completely new experience of the adolescence to adulthood mostly because it led to limited interactions with adults. Contrary, problems such as those identified in the ‘How Long Will I Cry?’

Use of Technology and Social Media in Preaching Assignment

Use of Technology and Social Media in Preaching - Assignment Example Use of Technology and Social Media in Preaching Preachers and listeners hold and express doctrines of the Spirit with huge disparities. However, the absence of the power of God reduces the delivery of the sermon to a sad repeat. Preaching is also description and address. In a properly understood narration, the story of Jesus must carry and express word of address to listeners. Preaching is done intentionally to he listeners and as such the indicative mood carries the importance in its bosom. Likewise, speaking that takes to the hearers but does not possess content of faith is not preaching. Finally preaching is both private and public. It is private in the sense that the process of preparation creates a strong sense of ownership to the preacher (Johnston 2011, 108). In his book, Giving Blood, The Art and Craft of Interactive Preaching, Leonard Sweet’s fundamental questions addresses the kind of communication style best reverberates in a social and technological world. This social world is depicted by platforms of Twitter, G oogle, ipads/phones and Facebook best abbreviated as TGiF. Sweet takes a thorough analysis and tries to find out whether this communication mode is deductive, inductive, and abductive or is just something else. For instance, Twitter handle offers an avenue for better discipleship and offers a platform for ministry. Important to note about twitter is the categorical principle of followership because it fundamentally involves who you are following and who your followers are. This social platform is a constant reminder that every happening does not entirely depend on leadership but rather on followership. Followership involves two orientations namely: who am I following and who is following me. Just like apostle Paul said, â€Å"Follow me as I follow Christ†, twitter provides an avenue where one constantly reframes himself. This reframing is especially geared towards conforming to acts performed by Jesus including being gracious, forgiving, loving and acting as a discipler who h elps his flock (Sweet 2008, 157). Social platforms offer great quotes that have an impact on a multitude of crowds. An analogy is depicted that if one is unable to say a statement in everyday’s words, then probably he or she does not comprehend it. As such, the platforms provide unique channels where one is able to eloquently state the message that reaches out. The gospel is expressed with immediacy and terseness on a number of teachings that Christ advocated or. Social network sites basically involve the simple stuff every common human being is able to connect with even at personal levels. Social media offers a common ground for global undertakings throughout the world and even in churches and parishes across the world. Through the social media, questions on whether the listeners or partakers of the message connect with the global community are addressed. Additionally, under common global concern, the listeners of the messages are encouraged to act as mirrors to others and l ead by example. It is also through the social sites that a preacher may find social solitude. By this a preacher is shut off his undertakings while simultaneously giving back to the society without hiding. Therefore, Sweet advocates for the use of social media in preaching and this is in tandem with the above mentioned reasons (Sweet 2008, 136). Another great piece of work by Leonard Sweet is the book Viral: How Social Networking Is Poised to Ignite Revival by Leonard Sweet. This book equally plays a fundamental role in addressing the role

Human computer interaction (user interface ) Coursework

Human computer interaction (user interface ) - Coursework Example Reference: Chapman, Callum. "Common Elements Used in Interface Button Design."Â  Web Designer Dept. (2011): 4. Web. 20 Dec. 2011. . TYPOGRAPHY The fonts and typefaces are important elements of the user interface. It should be in proportionate with the design or else it will just look like a clutter. I learned that it should draw attention to the content taking in consideration its size, lines and shade. The overall appearance of the font is in conjunction with its readability which is highly essential for the end-user. Moreover, the amount of text in a given space should be kept to a minimum. The relationship of the font color and background is equally vital in achieving high contrast content which further adds to the readability degree of the content. Lastly, I also learned that appropriate spacing and the presence of empty fields are techniques to achieve visual relief, in this way; the viewer will not be distracted from the focal contents. Reference: Genkin, Namie . "Importance o f Great Web Typography."Onextrapixel. (2010): 1-4. Web. 20 Dec. 2011. ... I also learned that combinations with positive polarity such as the use of dark text on a light background are notably effective. This is particularly important when dealing with visually-impaired users. Reference: Hall, R. and Hanna, P. (2004), The Impact of Web Page Text-Background Color Combinations on Readability, Retention, Aesthetics, and Behavioral Intention, Behaviour & Information Technology, forthcoming VIRTUAL KEYBOARD DESIGN Inputting is the concomitant interaction the user performs. It should be simple despite the complexities of the keyboard’s overall features. In the case of virtual keyboards, wherein industrial design is left out in place of a touch interface, the tactile response time should be fast enough to let the user focus on inputting end and not worrying whether the characters has already been displayed. It is fairly important that the on-screen keyboard should be able to interact with the fingers and not merely by using the stylus. It is a fact that th e best pointing tool is our finger; the keyboard’s design should be able to accommodate the multitasking capability of a human hand. The spacing of each character should be accurately be considered to avoid erroneous inputting. Reference: Xiaojun, Bi, Barton Smith, and Zhai Shumin. "Multilingual Touchscreen Keyboard Design and Optimization."DGP. (2010): 1-34. Web. 20 Dec. 2011. . I learned that in an on-screen keyboard, screen clarity and size are important elements. The spacing between characters avoids unintended inputs. In line with this, the user should be able to perceive that

Compassion Fatigue - Tools for Facilitating an Interactive Educational Research Paper

Compassion Fatigue - Tools for Facilitating an Interactive Educational Forum for Psychiatric Nurses - Research Paper Example I am also privileged to have family and friends who have provided unconditional support throughout my studies. ABSTRACT The purpose of this capstone project is to create awareness about compassion fatigue among psychiatric nurses. Compassion fatigue is a marked presence of chronic stress resulting from intense empathy for others and an absence of self-care practices, which causes prevalent negative attitudes and can lead to drug use, depression, and other stress-related traumas (What is Compassion Fatigue, 2010). Compassion fatigue, common among healthcare professionals, is a stress induced disorder (unlike a normal stressed or tensed state of mind) that is difficult to treat and can be unintentionally prolonged if the afflicted individual remains unaware of the severity of their condition and neglects to incorporate self-care practices into their daily routines (Joinson, 1992). This project outlines the details concerning the triggers that cause the onset of compassion fatigue and t he common causes, symptoms, and treatment strategies for psychiatric nurses who provide direct care to the mentally ill. Recommendations will be made towards the ways to best educate psychiatric nurses about compassion fatigue and provide them with the means to prevent and/or cope with it. Additionally, this project will outline the tools necessary for prevention of compassion fatigue and burnout conditions, as well as create a framework of options for self-care plans to aid psychiatric nurses in making use of their own skills to prevent the recurrence of these conditions. TABLE OF CONTENTS ACKNOWLEDGEMENTS 2 ABSTRACT 3 TABLE OF CONTENTS 4 LIST OF FIGURES 7 CHAPTER ONE: INTRODUCTION AND BACKGROUND 8 Background 9 Project Purpose and Description 12 Chapter summary 19 CHAPTER TWO: LITERATURE REVIEW 20 Search and Retrieval Strategies for Literature Review 20 Literature Review 21 Compassion Fatigue 24 PTSD 25 STSD 26 Burnout 27 Vicarious Trauma 27 Counter –Transference 28 Need for Self Care 29 Chapter Summary 34 CHAPTER THREE: PROJECT METHODOLOGY 35 Primary research 35 Secondary research 37 CHAPTER FOUR: SERVICE LEARNING PROJECT 39 Target audience 39 Needs addressed 39 Scheduling 40 Location 41 Purpose 41 Implementing 42 Chapter Summary 43 CHAPTER FIVE: CONCLUSIONS AND RECOMMENDATIONS 44 Conclusions 44 Implementation Benefits of intervention forum 45 Outstanding Questions of the research 46 Further Recommendations 47 REFERENCES 50 APPENDICES 59 Appendix A - Questions/Issues 59 Appendix B - Life Stress Test 62 Appendix C – Professional Quality of Life Scale 63 Appendix D – What is My Score and What Does It Mean 64 Appendix E – Your Scores on the PROQOL 65 Appendix F – Presentation Aids 66 LIST OF FIGURES Figure 1: CS and CF professional quality of life scale 37 CHAPTER ONE: INTRODUCTION AND BACKGROUND Many psychiatric nurses are becoming over-stressed due to caring for a growing and complex mentally ill population in increasingly u nsafe environments (Canadian Nursing Association 2010). They face extreme and bizarre situations, such as patients insulting them, male patients sexually harassing the female staff, threats to kill them, having medications thrown at them, shouting at them aimlessly, and other staff members considering them as an inferior healthcare professional who does not know how to maintain a safe

Intelligence in Thirteenth Floor Essay Example | Topics and Well Written Essays - 1750 words

Intelligence in Thirteenth Floor - Essay Example Before they can be relayed within the society to serve the members, the devices created need to be tested to ensure the necessary comfort and safety measure is reached to avoid complications that may harm the individual. Moreover, the adverse effects may be witnessed in the summed effects when the technology is observed as a national security threat. These are the measures considered in the construction of intelligence, and it has to clearly define the purpose of its creation. The pretesting of the intelligence that might be created has been supported in the creation of simulation that explains the preceding phenomenon. Movies have been created to explain the technological intelligence to be created in a world to follow the present. Creative movie directors are capable of predicting events within their movies to use characters with higher intelligence that hold the message of a higher intelligence. Josef Rusnak’s â€Å"Thirteenth Floor† had been created based on the int elligence created on a virtual reality world. Although these environments are fictional and present measures that are dependent on the movie’s plot development, the intelligence within thirteenth floor can be merged with the created technology to create an actual depiction of the events within the movie. Plot Development The character that draws controversy in the movie development is Hannon Fuller, who had successfully developed the intelligence in a virtual reality simulation to depict Los Angeles in 1937. However, the system is not complete in testing, and the events that follow the invention create the twist needed to predict the events that follow. Fuller is murdered before he completes testing his machine, and the suspect presented in the case is Douglas Hall. The events that had led to the murder are blurry to Hall who finds blood on his shirt to lead him to present doubts over his innocence. Hall had been Fuller’s apprentice and friend ad had helped with the pr oject that saw a new technology developed in the company. The LAPD investigated the murder case with McBain heading the investigations to grant the meeting between Jane Fuller and Hall (Rusnak). Jane and Hall establish a romance that lead to the culmination of the events that would witness the attempted shut down of the VR system (Rusnak). Jane is against the technology and had plotted to invent strategies to oversee the demise of the program. Another murder is presented in the bartender who had witnessed Fuller and Hall’s meeting which lead the suspect to be apprehended. However, Hall is soon released after Jane testifies against the action to disapprove the suspects. Hall, full of anger and suspicion attempts to derive the truth of the events in the message that he had been left by his mentor, Fuller. He meets Jerry Ashton who had learnt the truth that the world he had live in had been a simulation and that Hal was a visitor from another realm. This had been through a messa ge that Fuller had addressed to Hall, and he attempts to murder the foreigner in the quest for redemption. Ashton attempts fail as Hall manages to escape from the world in time before the assassination in the virtual world. He attempts to find Jane in his world but finds a copy who fails to recognize him leading Hall, to reveal the truth that his own world is a simulation. Revelation Hall’s worlds had been revealed as a simulation and one that had managed to create a parallel

Business planing Assignment Example | Topics and Well Written Essays - 4500 words

Business planing - Assignment Example tract, extended warranty, free mobile phone pickup and drop facility for registered customers are sure to enable the managers to position the company competitively in the market. Currently, the US economy is considerably stable with an invariable interest rate. Inflation rate is also very less compared to other countries. The lower interest rate and inflation will allow the company to reduce the operating costs as well as the cost of sales which in turn will enable the managers to increase the margin of profit. The economic legislations in the US are considerably flexible and it encourages new business to come forth and set up their foundations which in turn will add to the growth of the economy. Given the fact that San Diego is the third most populated city in California, it provides Zaet Mobile home accessory with enormous scope to target a large base of potential customers. The total number of households in this part of the country stands at nearly 1 million with an average household income of $61,426 (Simons, 2011). The middle class to upper middle class income range stand between $75,000 and $215,000 (Pontuch, 2012). The high income earners earn more than $215,000 per year (Sillard, 2013). The large population combined with a high concentration of stable income households provides a ready market for Zaet Mobile home accessory which can be targeted in order to achieve business development and growth (Sillard, 2013). Zaet Mobile home accessory will be primarily engaged in the repair and maintenance services of mobile phones. The services will be extended to households in San Diego California. In addition, the business will also be selling mobile phone accessories such as cases, headphones, chargers, Bluetooth headsets and earphones. Alongside providing repairing and maintenance services of mobile phones, the company will also be providing consultancy services to its customers regarding the optimal usage of mobile phones and other associated accessories.

Clueless is the latest cinematic adaptation Essay

Clueless is the latest cinematic adaptation - Essay Example Director Amy Heckerling presents a sequence of events parallel to the novel that indicates to the viewer that her work is a modern cinematic portrayal of the original classic. The movie Clueless features all of the underlying themes seen in the novel, including, as Denise Kohn points out, â€Å"the fallibility of matchmaking and flirtation; the danger, in the words of the novel, of a girl ‘having rather too much her own way’ and thinking ‘too well of herself† (Kohn, 1997). Interestingly though, the new version portrays its modern women characters as less emancipated and conservative than what is found in Emma. Consistent with the modern times, the story of the lead protagonist Cher is also suitably modified. The director has paid attention to detail in making analogous connections between the Victorian era and the modern era. For example, the art of photography replaces the more painstaking art of portraiture; fashionable convertible cars serve as apt substi tutes for horse-driven carriages; the traditional British fancy dress balls were replaced by high school partying. Even such aspects of the book as Mr. Woodhouse’ problems with his digestion and Emma’s concern for his well-being were transfigured into Chers imposition of a low-cholesterol diet on her father. The references to the original work do not stop there. The sport-car owning high school student represents the new American aristocracy, as depicted by the character of ‘Frank Churchill’.

Martin Bernal and describes Essay Example for Free

Martin Bernal and describes Essay Black Athena is the works of Martin Bernal and describes the Afro-asiatic roots of classical civilization in ancient Greece. Martin examines the perception of ancient Greece in relation to its African and Asiatic neighbours especially in West Europe. This occurred in the 18th century onwards and exhibits the denial by the western academia and the influence of the Greek culture on civilization. In his work Bernin does not support the Greek civilization as being founded by the Aryan settlers whose trace is Europe. He gives proves as to the arguments of the famous great Grecian thinkers like Plato, Socrates and Aristotle that Phoenician civilization originally colonized Greece. In this basis he comes up with a theory based on the methodology of these historians and this theory states that Greece was colonized by northern invaders with their existing colony established in Phoenicia. (Moore, 2001) He uses several examples to explain that countries of Africa like Egypt and those on the west are being admired by prominent European leaders because of their historical backgrounds. The current Greek language spoken in classical Grecian world has its roots in the proto Greek language and influence from other Anatolian languages that were spoken nearby. The culture in Greece is believed to have been developed as a result of comparison of unity of elements. Bernam puts great emphasis on the elements of Africa that shaped the Grecian history. He compares the 19th and 20th century eurocentrism with the development of the western appropriation culture and its development. He argues that the western world influenced the Modern Greek language terming the contact between the indo European languages and the culturally influenced Egyptian and Semitic languages as very key in the determination of the modern Grecian culture and language. He gives examples of some words being used in the modern language of Greece to have been from these origins. He estimates the introduction of the Greek alphabet to have been between the period 1800 and 1400 BC. (Moore, 2001) Bernal came to the conclusion that the relationship between ancient Greek and Egyptian influence should not be taken lightly. His background traces to the interests he had on Egypt since childhood and the inspirations by his father. He is further encouraged to take this direction by the discovery of the works of Cyrus Gordon and Astour. Afrocentrism which is now the most felt model in the North American primary and secondary schools has been noted to be the most significant and challenging developments in higher education systems and curriculums. It’s a model which encompasses both multi cultural and Afro Hellenic orientations. This simply means that it’s grounded in ethnic and cultural diversity and the aspect that it is attributed to Africa. In contrast with the black Athena which attributes the development of modern Greece to the western world, the Afrocentric model attributes it to be an abstract, intellectual civilization which is grounded in the traditional orientations of western civilization. Bernal’s discovery of the black Athena is the modern thinking of how the Greek world came into being but has been criticized as not with definite reasons as afrocentric movement. His was of a different order that racist and anti Semitic scholars only showed the historical facts from the Bronze Age onwards making the culture of Greece to be a product of only Egyptians and Levantines. He argues that for the complete concealing of the origin of the Greek culture we need to consider the north of Athens and the medditerenian island of Crete, civilizations which took place in the third millennium. Bernal’s case is different from the afrocentric models because it rests upon on legend and myth. It relies upon the stories told by the ancient Greeks like Aristotle and Aristotle. He interprets these stories as the memories of the Egyptian and Phoenician developments. There is a critic about this however because we need to ask ourselves ‘of what benefit is myths and legends? ’ (Bernal, 1987) Bernal attributes archaeology, myth and linguistic borrowings as evidence to the development in Greece. The history and development of Greece is of much importance to the culture adopted today in Greece. Without the historical base Bernal suggests that tracing of the Greek history and civilization would be very complicated. Bernal claims that approximately 30% of Greek is of Semitic origin, 20% from Egyptian origin and the rest from the ancient Greek origin. Critics however have suggested that his demonstrations is only based on the resemblance merely and not the principles of linguistic adaptation. Bernal takes the similarity of a few words and tries to generalize. The afro centric orientation is based on the western world and argues that linguistic development in Greek civilization has been natural like the development of any other language. (Bernal, 1987) The contention that the Egyptians were the greatest civilization in history is critically opposed by the Afrocentrists. Afrocentrists view the Egyptians as only blacks who cannot contribute anything to the civilizations which took place especially in Greece. Bernal regarded the developments of Greeks like the scientific and mathematical orientations as very important movements. It’s however criticized by the afrocentrics as a total disregard of the facts of chronology. Conclusion The black Athena and the afrocentric movements have had an influence to the history and civilizations of the current Grecian histories. In our study of the two models we need to understand the fact that the current ancient civilization is as a result of amalgamation of the two models. Bernal in his book Black Athena: The afroasiantic roots of Classical civilization addresses the issues which have made the Greek world today be the way it is. Reference: Bernal, M. (1987) Black Athena: Afroasiantic roots of Classical Civilization, Rutgers University press. Moore, D. (2001) Black Athena writes back, Duke University press.

Hat Task Essay Example for Free

Hat Task Essay The population as of 2011 was totaled to 608,453. The majority of this population consisted of people between the ages of 15 and 44 years old. Kent County consist of mostly white persons at 83. 8%. The next larges group consists of African Americans at 10. 3% and Hispanics at 9. 9%. The median household income is $50,801, with 14. 8% of the population being listed below poverty level. The unemployment rate is at 8. 52% (2011, US Census Bureau). It is reported by adults that 13. 6% have not accessed healthcare within the past 12 months. 10. % of adults reported they have no healthcare coverage. It was also discovered that the county only has 29% of what is needed in the dental care community(2011, Michigan Department of Community Health). The second assessment piece is labeled cultural assessment. Once again this was information I collected on a County level. In Kent County there are slightly more females than males, 51% versus 49% respectively. The populations consists predominately of white Christians, while the subgroup is Roman Catholics (2011, Kent County Health Department). Obesity was noted to be on the rise due to lack of physical activity and inadequate fruit and vegetable consumption. More specifically 31. 3% of adults are obese, and Michigan as a whole is the 5th most obese state in the US. 19. 7% of adults reported adequate physical activity with 23. 6% stating they lived a sedentary lifestyle within the past month, and 17. 8% report they consume fruits and vegetables at least 5 times a day (2011, Michigan Department of Health). African Americans voiced distrust among healthcare providers however they did support and agree for a universal healthcare system. Hispanics voiced concern for the lack of translation services due to language barriers and issues surrounding documented legal status and the difficulty this poses to accessing healthcare (2009, Michigan Department of Health). I discovered that in the area there are over 50 parks with various indoor and outdoor activities for all to enjoy. The third assessment piece is entitled neighborhood and community safety. This information was obtained from local agencies. I noted the Health Department and local hospitals are very involved in providing health services, education, and discussions for the community free of charge. The air quality for Kent County is considered poor. We have had at least 7 air pollution days per year due to fine particulate matter and ozone. The water quality in the last 5 years has been excellent. 0. 09% of public water supplies exceeded contamination levels during this time frame (2011, Kent County Health Department). The wild life in the area can cause a potential for disease, and the many surrounding lakes, rivers and streams can cause a potential for drowning. Due to the location of Kent County we risk potential severe weather events. The violent crime rate in the area was 0. 4% significantly lower than the national average. It was also noted that the local police and fire response is at or exceeds standards (2013, Kent County Sheriffs Department). The fourth assessment piece is the disaster assessment and planning status. This information was gathered on a City and County level. The disaster command is headed by the Office of Emergency Management and Homeland Security loca ted in Grand Rapids. They included the requirements of National Response Plan and NIMS. I discovered they are following all federal regulations by the Department of Homeland Security. 3 County, and other regional collaborations were noted in the planning. The Kent County area is at risk most for these natural disasters; severe winter weather, thunderstorms, tornados, riverine flood, and urban flood. The are is at risk most for these other disasters; electrical failures, communication failure, intentional acts, transportation accidents, and hazardous material. The city and county provide public education through CERT classes, brochures, and coordination with school districts to relay safety information at a young age (2011, Kent County Health Department). From the information obtained above I believe that Kent County Michigan is an overall healthy community. Areas for improvement would be to increase the access to dental care and healthcare for at risk and poor underserved families, to decrease the prevalence of obesity and ensure access to healthful foods, and to establish a plan to deal with language barriers for other populations living within West Michigan. This information that I have obtained and explained above is listed below in my community genogram. The genogram highlights the pertinent information in an easy to view graph with each assessment topic listed. It discusses once again the community as a whole from population and economic status, to the cultural assessment, to the neighborhood and community safety to lastly disaster assessment and planning. It provides an overview of the community as a whole, strengths and weaknesses. The community assessment is how I feel the community is and the areas that are at risk or I feel can be improved upon. Resources: 1. ) 2011. Kent County Michigan. US Census Bureau. Retrieved from http://www. uickfacts. census. gov/qfd/states/26/26081. html 2. 2013. Kent County Michigan. Kent County Health Department. Retrieved from http://www. accesskent. com/emergencymanagement. html 3. 2011. Michigan Behavioral Risk Factor Survey. Michigan Department of Community Health. Retrieved from http://www. michigan. gov/brfs 4. 2009. Community Conversation Executive Summary. Michigan Department of Community He alth. Retrieved from http://www. michigan. gov/minorityhealth 5. 2013. Kent County Sheriffs Department. Retrieved from http://www. accesskent. com/lawenforcement/sherrif_emergency. htm

Importance of Good Hand Washing

Importance of Good Hand Washing Dorvil Hand Hygiene Hospital acquired infection is a major issue and it can affect the quality of life for any one (Marije, Marlies, Martin, Michel, and Richard, 2007). It is very important that health care staff continue to properly use good hand washing techniques (Maskerine and Loeb, 2006). In order to assist with this issue program developers made use on theories. The theory models used in the literature were Social Cognitive Theory, Health Belief Model and Trans-theoretical Model. Constructs were used to design the programs and were effective in helping the population because it did reduce the high incidence of hospital acquired infections. Although these theories have been used to help solve the issue they have not been quite successful in maintaining a low rate of incidence (Creedon, 2008). Health Belief Model may further improve the program in addition to decreasing or eliminating acquired infections with the help of these constructs; perceived susceptibility, perceived severity, perceived benef its, perceived barriers, cues to action and self-efficacy. Health belief model helps explain the reason why people perform certain behaviors. The constructs emphasizes that health behavior is determined by one’s beliefs about a disease and the approach to decrease the occurrence (Hayden, 2014). Hayden (2014, pg31) states, that personal perception is influenced by the whole range of intrapersonal factors affecting health behavior including but not limited to: knowledge, attitudes, beliefs, experiences, skills, culture, and religion. If the health belief model is further used it may help to get a better understanding for the noncompliance of hand hygiene. Changing the behavior will enable a successful outcome and decrease the risk for all patients in the hospital setting. In this case, Health Belief Model provides a way to understanding and predicting how healthcare staff will behave in relation to their health as well as the patient and how they will comply with health care policies. Promoting hand hygiene in the hospital field will help to eliminate high rates of hospital acquired infections (Maskerine and Loeb, 2006). This theory based program will hopefully engage the HCW to change their perceptions and eventually use what is learned to effectively practice good hand hygiene. This health care program is designed using the constructs of the health belief model. This program proposed is developed to help reduce healthcare acquired infections by improving hand washing techniques among hospital staff, mainly in registered nurses, respiratory therapists, nursing techs and physicians. This program will help engage the health care staff by using media( video) and mock scenarios to educate and answer survey questionnaires based on the constructs; perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action and self-efficacy. It will consist of 50 HCW from 4 different hospitals, two with low HAI rates and two with high infection rates. Consent from the employees as well as the hospital will be needed for the process. During the program the staff will be split into groups and will work with those individuals that are part of the group. Before advancing into teaching, the healthcare workers will be placed into a mock hospital setting and each will be given a title and job description to perform. This process is to determine how many times and during what times hand washing or alcohol based sanitizer is used. Secondly a survey questionnaire will be given. Third, a video will be presented to educate about the consequences of poor hand washing compliance and how it also affects them as well as the patient. The staff will be able to engage in discussion and state what was done wrong in the video, why it was done wrong and things that should be changed. One of the videos will consist of a recording of the mock scenario performed by the healthcare workers. Lastly, the mock will be repeated to acknowledge if the sta ff did anything different from the first scenario. After reviewing the results of the program, an evaluation will take place to determine whether the program was effective and whether there were significant changes. There are many programs in the world to help improve conditions within communities. Although there are so many, people need to know whether they are effective and beneficial. Milstein and Wetterhall (2013 pg. 3) states, â€Å"The systematic use of evaluation has solved many problems and helped countless community-based organizations do what they do better. Community Health and development programs are evaluated to help clarify program plans, improving communication among partners and Gather the feedback needed to improve and be accountable for program effectiveness (Milstein and Wetterhall, 2013). When an evaluation is done, people are able to see their mistakes. It provides insight on whether to use a different strategy to improve what the program intended. Thus this will help improve the efficacy of the program. Evaluation can also determine whether the participants of the program were at all affected, empowered, and if participants retained knowledgeable facts. â€Å"Evaluation is a powerful strategy for distinguishing programs and interventions that make a difference from those that dont. It is a driving force for developing and adapting sound strategies, improving existing programs, and demonstrating the results of investments in time and other resources. It also helps to determine whether the process taking place is worth the co st† (Milstein and Wetterhall, 2013, p25). The framework serves for further improvement with the use of best practice which supports steps and standards that can be used in most settings. Because the framework is purposefully general, it provides a stable guide to design and conduct a wide range of evaluation efforts in a variety of specific program areas (Milstein and Wetterhall, 2013). To evaluate the program’s effectiveness, direct observation can be done as well as tracking the infection rates of the hospital from where the healthcare workers are employed. Permission by the Hospital committee would be needed to obtain data. During the process of the program direct observation can be used during both mock scenarios to determine if the healthcare staff retained what they learned and if it was used. Throughout the program direct observation will take place and a recording will be kept of the times the healthcare staff used hand washing techniques. This will be formed into a data graph to be evaluated at the end. The survey taken by the healthcare staff will also be reviewed to define if perceptions, attitudes and knowledge are still the same. This program will be compared with other programs to determine what worked and how many people effectively used hand hygiene. Comparing with other programs allow visual of their process to determine whether the same resu lts were produced. The best way to determine whether a difference was made is to review the infection rates of the hospital before and after the program was initiated. This will produce whether there was improvement and if the program made an impact to significantly decrease the infection rates. It will allow determination of beneficial factors to the healthcare workers as well as the patients. By evaluating the program and the effect on the hospital it will determine whether goals and objectives were met. This will allow for changes to be made to the program and new work plans to take effect based on data reviews, experiences and surveys. References Creedon, S.A. (2008) Hand hygiene compliance: exploring variations in practice between hospitals. Nursing Times; 104: 49, 32-35. Hayden, J. (2014). Introduction to Health Behavior Theory. Sudberry, M: Jones and Bartlett Publishers Marije, C B., Marlies, H., Martin, P. E., and Michel, W., Richard PTM G.. (2007). Planning and Studying Improvement in Patient Care: The Use of Theoretical Perspectives. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2690312/ Maskerine, C. Loeb, M. (2006)Improving adherence to hand hygiene among health care workers. Journal of Continuing Education in the Health Professions. Vol. 26 Issue 3, p244-251. 8p, 0894-1912 DOI: 10.1002/chp.77 Milstein, B. and Wetterhall, S. CDC Evaluation Working Group. (2013). Recommended framework for program evaluation in public health practice. Atlanta, GA. Retrieved from http://ctb.ku.edu/en/table-of-contents/evaluate/evaluation/framework-for-evaluation/main

The Intricately Woven Themes of Slaughterhouse-Five :: Slaughterhouse-Five Essays

The Intricately Woven Themes of Slaughterhouse-Five At first glance Slaughterhouse-Five appears to be a simplistic story. It is a short account of a man's experiences in World War II and the effects the war had on his life. But by taking a deeper look into Slaughterhouse-Five we see intricately woven themes, contrasts, and morals. Vonnegut has disguised a great lecture against war and an acceptance of death through the idiocy and simplicity of Billy Pilgrim. Vonnegut begins the novel with a warning. His first chapter subtly warns us that Slaughterhouse-Five has been difficult for him to produce. "This one is a failure," he writes, "since it was written by a pillar of salt" (22; ch. 1). The irony of this statement is that by looking back in time Vonnegut accuses himself of idiocy, like Billy Pilgrim. Yet one of the main themes of the entire work is the "bugs in amber" or the existence of the past, present, and future all at once. In the opening chapter he also humbles his work by telling us how it begins and ends, stressing the succeeding theme. Billy Pilgrim is a master of disguise. He serves as a superb mask that Vonnegut hides behind in order to get his messages across without scaring readers away with boring lectures. Vonnegut wants us to accept life as it is and to understand that death is inevitable and something we must not fear. He indirectly lets us know that this is a realization that he has come to in his own life, most likely through the war experience, and invites us to follow in his footsteps. Through his humor and lightheartedness he does not force these ideas on us but helps us to open our minds to new ways of perceiving our lives. As the king of

Personal Narrative - A Hole In One Essay -- Personal Narratives

A Hole In One It was a Saturday afternoon, and I was at golf practice. It was a gorgeous day. The sun was out, there was just a slight breeze, and there wasn’t a cloud in the sky. No one could have asked for a better day. Three of my teammates and I were golfing together. We teed off at one o’clock. Walking down the fairway of number one looked just like a scene out of a movie. The lake off to the right and a line of trees along the left, were just gorgeous. Number two is a one hundred and forty-two yard par three. I was kind of nervous because, of all of the times I had played the course, I had never hit the green. I debated for a moment, because the distance is right in between clubs. I finally decided on a seven iron. I would choke up on it and take a nice easy swing. I teed ...

What’s in a Name? :: Personal Narrative Writing

What’s in a Name? My dad has this old Bill Cosby record that he used to listen to in the age of record players (now he's got the very same in CD version). It was a comedy routine in which Cosby describes his childhood. He reminisces in particular about how he could tell when he was in trouble. His father would say something to the effect of "GODDAMIT, GET OVER HERE!", and then Cosby throws out the punch line of the story: Up until he was about ten years old, he thought his name was "GODDAMIT." I never had to be addressed as GODDAMIT to know I was in trouble. In my father's voice, it was volume that usually revealed this information. When my eardrums hurt from hearing my name, my FULL name, JANET PAULINA MORRIS, my dad didn't want any other poor children within earshot to think they were in trouble; however, he did intend for everyone within a five-mile radius to hear that I was in for it. When my mother had to call out my name in order to reprimand me, even if it was in private, she had to pretend we were in church or something. Her voice became very low pitched, almost a whisper, and then came the recitation of the three lovely words with which I had been baptized, JANET PAULINA MORRIS. Though she nearly whispered, there was nothing serene or endearing in her tone of voice when scolding me. It didn't matter what she said . . . "I love you very much" could be thrown from her mouth like a dagger when she used that tone of voice. There is a point in communication where words are of no consequence in bringing across a particular message. Sometimes, what is said is irrelevant, and how it is said singularly brings across this message. It all depends on diction. Aristotle was the first to coin the term "diction" in his analysis of the making of art and other things in Poetics. Diction, Aristotle claimed (only I think he made this claim in Greek), clarifies language and alludes to a source of interest in a speaker's tone of voice. My mother's source of interest was, um, well . . . me. She wanted to make sure that I knew exactly where she was coming from and exactly what I was supposed to do about it.

Culture Shock Among International Students Essay

There are certain individuals that cannot adopt the environment in an instant. One good example is when an individual entered a new environment, thinking that he can cope with someone’s culture immediately. Methods of handling Culture Shock vary cross-culturally, all people make up with the situation and build their identity differently. Factors such as general behaviour, motivation to acclimatize, skills in language, fellow and host nationals support, the distance in cultural facet of two cultures involved and mainly familiarity made during the encounter are factors of degree of this acculturation of Culture Shock. Various people, such as tourists, international students, businessmen who have partners abroad and so on, can suffer from Culture Shock. In spite of the fact that international students face Culture Shock and have to overcome it fast, they are ready for it because they go abroad deliberately and know what they want. Nowadays Culture Shock has been interpreted in many ways by the people who already experienced it and by anthropologists studying it. In general, â€Å"Culture Shock can be defined as the process of initial adjustment to an unfamiliar environment† (Pedersen 34). Mostly, people who travel a lot in other country experience Culture Shock, whether it’s a temporary vacation or become a new resident for a certain place. All of a sudden the person is on the state of shock. Life becomes impulsive for them and they have problems with coping even with the simplest aspects of living. Culture Shock was first introduced in Kalvero Oberg’s literature, 1960. Oberg defines Culture Shock as â€Å"precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercourse. These signs or cues include the thousand and one ways in which we orient ourselves to the situations of daily life† (176). Oberg talks about the visual aspects of culture such as customs, language and attitude as in contrast to beliefs and values they can be pragmatic. Individuals tend to judge visually and applying their beliefs is responsible for the anxiety. Many scientists establish their own meanings of Culture Shock but most of them are closely related to the definition of Oberg. For example, Hofstede defines Culture Shock as â€Å"a state of Makarova 2 distress following the transfer of a person to an unfamiliar cultural environment†, that can be accompanied by physical illness (97). Elisabeth Marx just simply calls it â€Å"the experience of foreignness† (71). Evidently, most of the definitions have in common, that Culture Shock is an unpleasant reaction encountered with an unfamiliar culture. According to Kalvero Oberg, Culture Shock has four stages. The Honeymoon Stage is where a person feels excited about the adventure. The Crisis or Cultural Shock Stage is when a person tries to look up for new things and becomes aware of the differences between his own culture and the other new culture. The Adjustment stage is the stage where the person starts to recover, accepts the new culture and sense of self comes back. And lastly the Adaptation Stage is when a person resumes his conversant pattern but now has a different contextual from the new culture (177). People who encounter this kind of situation behave in a very different way and have all sorts of feelings. In his original article, Oberg lists six main aspects of Culture Shock: 1) strain caused by the effort to adapt; 2) sense of loss and feelings of deprivation in relation to friends, status, profession and possessions; 3) feeling rejected by or rejecting members of the new culture; 4) confusion in role, values and self-identity; 5) anxiety and even disgust, anger about foreign practices; 6) feelings of helplessness, not being able to cope with the new environment (180). Bad temper, fears of being cheated, contaminated and injured or disregarded, the feeling of purposelessness are the signs of Culture Shock that Adler have observed (21). â€Å"The symptoms may range from mild irritation to surprise or disgust† (Scupin 124). It stands to reason, everybody reacts something new, unusual and strange differently. Almost everybody who spends some time abroad experiences the problem of Culture Shock due to cross-cultural differences. This hold true for international students as well who left their home countries to study overseas. Leaving home and travelling to study in a new country can be a stressful experience. Research provides substantial evidence that Culture Shock has negative effects on international students. But it should be mentioned that Culture Shock among them has some peculiarities. Firstly, students who goes abroad to study at universities leave their families and friends Makarova 3 at home, they have to live alone in another country where there are not acquaintances. They don’t have usual support close to them and first of all should meet new people and make friends with them. Secondly, the main task for students is to study, to concentrate on getting new knowledge, to learn a lot of information. But it is difficult enough because they find themselves in totally new surroundings. Thirdly, young people have to obey foreign teachers which have their special viewpoint and demands. They should forget about their habitual rules and adjust to new ones. Fourthly, it is necessary for them to count their money because prices can be higher or lower in comparison with their own country and at home it was their parents who paid for everything. That’s why, some students don’t just know how to spend money economically. So, keeping to a budget can help to survive. Fifthly, parents don’t always provide their children who study abroad with enough money. Moreover, students don’t always have a very large grant and sometimes they don’t have it at all. Therefore, young boys and girls have to find a job and earn money to help their parents and be able to buy what they want. Sixthly, unknown food, strange shops, new traffic code are everywhere and it isn’t easy to understand everything at once and get adjusted to it. Food should be tasted, shops – explored, rules – learnt and it can take much time. And seventhly, students don’t know anyone and every day they meet more and more people. Some of them are friendly and ready to help, some don’t pay attention to strangers, others can be hostile to foreigners. So, it is very important to start communicating with those who will help and support. These special feature can explain why international students should overcome Culture Shock fast. They just have no time to go through all stages, they have to study. It seems that Culture Shock affects the performance of international students either directly or indirectly, and most international students don’t know about this. For example, an international student can lock himself/herself in a his/her room the for whole day, not attending classes, doing nothing just looking out of the window or thinking about home. But finally they start using this time effectively and wisely, revising what they have studied, completing assignments and end up with better grades and results and meet deadlines. Other international students can even lock themselves in Makarova 4 a room for the whole week, do nothing just think about home, read news on the internet about home or chat with families and friends back home through Skype, social networks such as Facebook and Twitter. Most of them don’t know to what extent Culture Shock has affected them. For example some students take medicine almost every day or visit hospitals regularly without knowing that Culture Shock is the cause and has highly affected them that’s why they are in a such condition. No doubt, international students prepare for studying abroad for a long time, they dream of foreign universities and ready for Culture Shock beforehand. They study foreign language and country thoroughly because they are interested in it. They take a liking to the country where they are going to study, want to live and work there. Their pen-friends tell everything about customs, traditions and way of life of their country. Certain purposes of studying abroad are very important for these young people and students do their best to achieve them. Besides, there are a lot of international students from other countries in universities who also go through Culture Shock and they constantly help each other. Students who live in this country and study at these universities are very tolerant and patient to foreign students because they need other experience and opinions. The same can be said about teachers, they are always ready to support foreign students. Universities themselves can provide accommodation and a place to work because they need bright students and are able to help them. And of course, young boys and girls who live and study in foreign countries have constant support from home, often calls and messages from parents and friends. According to these facts, it can be said that most of the international students aren’t afraid of Culture Shock and handle it very easily. To sum up, international students are the most prepared for Culture Shock group of people, because studying abroad is their dream and goal. They want to enter foreign universities, they are eager to live overseas and Culture Shock are not able to prevent them from doing it. But at the same time, they should remember that Culture Shock is entirely normal, usually unavoidable and not a sign that they have made a mistake or that they won’t manage. In fact there are very positive aspects of culture shock. The Makarova 5 experience can be a significant learning experience, making them more aware of aspects of their own culture as well as the new culture they have entered. It will give them valuable skills that will serve them in many ways now and in the future and which will be part of the benefit of an international education. Makarova 6 Works Cited Adler, P. â€Å"The Transitional Experience: An Alternative View of Culture Shock. † Journal of Humanistic Psychology 1975: 13-23. Hofstede, G. H. Cultures and Organizations: Software of the Mind. New York: N. P. , 1997. Marx, E. Breaking through Culture Shock: What You Need to Succeed in International Business. London: N. P. , 1999. Oberg, K. â€Å"Cultural Shock: Adjustment to New Cultural Environments. † Practical Anthropologist 1960, 175-182. Pedersen, P. The Five Stages of Culture Shock: Critical Incidents around the World. Westport, CT: Greenwood Press, 1995. Scupin, R. Cultural Anthropology: A Global Perspective. New York: Pearson, 2011.

Impact of Industrialization on Environment

Impact of Industrialization on Environment OVERVIEW Centuries ago, when there was no combat-ready expanding of large cities and industries, nature was able to vote out pollution and keep disseminate reasonably clean without outside help. The wind and rainfall pis burble in the form of cancel rescuers unlogical gases and washed away the dust. However, with increasing industrialisation and urbanization, the natures system can non have it away with pollution and clean the purlieu natur in ally. In comparison with volcanoes, hurricanes, forest fires and other natural disasters, nation produce much to a peachyer extent exorbitances that pollute the melodic phrase.Thus, the negative impact of industrialisation and urbanization mouldes on the surroundings is forceful and quite far-reaching. Industrialization in the hold of growth has loaded tremendous extort on milieu. Industrialization & environment in the developing countries tries to run hit to hand. yet knowingly o r unknowingly, industrialization ran quick without caring for environment to win the race. The maltreat of industrialization has make upd several folds in last decade.Since the beginning of 19th carbon people have begun to actively call natural resources and intervene in the sphere of biosphere a living part of our planet. lonesome(prenominal) for the last 100 years, the information of constancy has resulted in industrial processes, negative consequences that people could non even predict. Cities with a realness of one million or more appe bed and their expansion cannot be stopped. This is the result of great inventions and achievements of mankind. Little by little, we have changed our atmosphere and its chemistry.Nowa twenty-four hourss factories ar spread around the world and air pollution has become an constitutive(a) part of our life. Effect Industrial outflowings effluent in the artificial sense is in general considered to be water pollution, such(prenominal) a s the outflow from a sewerage treatment facility or the fling off water discharge from industrial facilities. oer 73 million days argon disconnected annually due to water related diseases. An effluent sump pump, for instance, pumps waste from toilets installed below a main cloaca line. Waste water treatment a plant, effluent that has been treated is sometimes called unessential effluent, or treated effluent.This cleaner effluent is then used to feed the bacterium in bio-filters. A thermal violence station, the output of the chill system may be referred to as the effluent cooling water, which is noticeably speedyer than the environment. Effluent only refers to liquid discharge. Polluted air pushoer pollution refers to the presence of chemic, biological, and particulate matter, and pollutants in the atmosphere around the living spaces. When inhaled, it affects the serviceman biological system, and takes a toll on the quality of life, with the onslaught of a matter of res piratory tract disorders.It is a match triggered by the presence of air-borne pollutants in the air we breathe. These pollutants could either be the result of chemical emissions or the particulate material from biological waste. The condition has reached alarming proportions in the redbrick world, with large-scale industrialization and vehicle-emissions being the prime culprits. The pollutants that are air-borne cause a group of harm to humans and animals, other than enduring damage to the natural environment. Effects of oxygenise Pollution on Humans cardiorespiratory Disease, Pneumonia, Premature Mortality, Heart Attack, Asthma, Difficulty in Breathing, Wheezing and Coughing, Acute Vascular Dysfunction, Thrombosis / Thrombus Formation, cystic Fibrosis etc. Noise pollution out-of-pocket to the growing noise pollution and industrialization, manlike birds have to change their tune. Basically, to be comprehend above the noise of modern day living, to communicate with female p erson birds in hopes to shoot together and procreate, they often have to sing at a higher pitch.The problem is this is becoming less appealing to the female birds, leaving scientists to worry roughly what this impart eventually do to the mating and existence of such birds. Greenhouse gas force-out The glasshouse effect is a process by which thermal radiation from a planetary come forth is absorbed by atmospheric glasshouse gases, and is re-radiated in all directions. Since part of this re-radiation is back towards the surface and the get off atmosphere, it results in an elevation of the average surface temperature above what it would be in the absence of the gases.Solar radiation at the frequencies of visible flatboat largely passes through the atmosphere to warm the planetary surface, which then emits this zero at the lower frequencies of infrared thermal radiation. infrared radiation is absorbed by greenhouse gases, which in turn re-radiate much of the energy to the surface and lower atmosphere. The mechanism is named after(prenominal) the effect of solar radiation highly through glass and warming a greenhouse, provided the way it retains heat is fundamentally different as a greenhouse works by reducing airflow, insulate the warm air inside the grammatical construction so that heat is not lost by convectionAs described above, World over, the industries are becoming increasingly refer about achieving and demonstrating their environmental process because of the growing compulsions from tough lawmakings and mounting public pressures. Environmental disasters such as Bhopal tragedy, Rhine pollution , Chernobyl disaster, acid rain damage ,Ozone Layer Depletion has led to growing public pressures on governments all over the world Which started imposing stringent legislation with severe penalties in environmental issues environmental & safety system.These standards do not set down specific environmental death penalty criteria, these are syst em standards. Which describes the management of environment based on companys environmental policy , objectives and targets defined on the basis of their significant environmental make . Industry is becoming increasingly concerned about achieving and demonstrating sound environmental performance because of growing compulsions from stringent legislation and rise public pressure. There was a time, not long ago, when the harm caused in environment due to human and industrial activities was no bodys concern.Pollutants affect not only living environment but also social, cultural, political and aesthetic values. In the recent years there is a growing alertness against this environmental pollution. On the one hand the advancements of science & applied science have added to the human comforts by giving us automobiles, electrical thingmabob better medicine, better chemical to subordination harmful insects and pest but on the Approach for Assessing Environment other hand they gave us a v ery somber problem to face pollution.The continued increase in the pollution coupled with the industrial revolution has had the vital impact on natural resources. The resultant deterioration of environment and fast depletion of natural resources threaten the sustainability of frugal development. One of the most pressing and knotty challenges facing by our generation are to search out a practicable synthesis between economic development and environmental behavior. So friends we need to via media our needs to maintain a consonance between these two entities i. e. Industry & Environment.