Policy Memo to an elected state or federal offical Assignment

Policy Memo to an elected state or federal offical - Assignment Example Nurses form the largest group or component of the health care work force and are the front-liners and first responders in most medical cases. As such, they are often in the best position to advise on how to further improve the delivery of health care services and enhance patient safety. All of these desired changes can be achieved if an appropriate law is passed allowing nurses to practice to the full extent of their education and training, similar to the way physicians services today are covered under Medicare. This was one of the four recommendations made by the Institute of Medicine (IOM) in its 2011 report that is entitled â€Å"The Future of Nursing: Leading Change, Advancing Health† and in particular that of Recommendation No. 2 (Expand opportunities for nurses to lead and diffuse collaborative improvement efforts) requires legislative support to amend certain state laws and provisions in this regard. Reforms in the health care system under Obamacare likewise mandate thi s change. Background – the recent passage of the Affordable Care Act (ACA) or Obamacare in 2010 was to initiate comprehensive reforms in the American health care system to provide safer, higher-quality, more affordable, and easier accessibility health care services to increasing diverse populations of America with its changing demographics towards more elderly citizens. Intention of these reforms is to provide wellness and disease prevention programs that will enhance overall health outcomes and at the same time provide for compassionate health care across the entire life span of an individual patient by improving the quality of life (Institute of Medicine, 2011). The ACA is expected to bring into the formal health care system an additional 32 million Americans (ibid.) which will further put pressure on the resources of the present health care system to

Introductory paragraph and online worksheet Essay Example for Free

Introductory paragraph and online worksheet Essay I am number three of four children in the family line up, the first and only to go to college. My parents always have been supportive of my going back to school because they did not even finish elementary school. My career plan is to become an Elementary School Teacher or a Marriage and Family Therapist. I am currently working on getting my bachelor’s degree in psychology, possibly a master’s degree in education or counseling. University of Phoenix was one of my first school choices, I loved that I could focus on one class at a time and be able to work full time. The tools available to a University of Phoenix student are amazing; build a career plan, do job market research, online library, personality tests, and much more. My competencies helped me to see what my strengths and weaknesses are such as innovating, writing, adapting to change, and coping with pressure. Once I completed the career interest profiler, I was not surprised to see that my results encouraged me to be a teacher or a therapist because I am interested in that.

Symptoms of the Life Changing, Psychoanalytical Phenomenon Essay

She rolls over, still completely exhausted from the minimal forty- five-minute sleep, and hits the snooze on the alarm. She can hardly force her jelly-like legs to the chilled floor. Eyes slightly cracked, open enough to see shapes of objects, she throws on the first clothing items she finds on her floor. Breakfast sounds revolting, but she knows she will need something to keep her going through the day, having been awake until six A.M. with thoughts of worry and obsession over problems the day is sure to bring. As she climbs into her car, she hardly notices her jacket is not zipped in the brisk winter air, and should not be driving from lack of concentration. School is the last place she would prefer to be; with no homework done, she begins to worry again about her achievements she has been working towards. Upon arriving to the first class of the day, her eyes are already shutting as if they were automatic doors, and the stress of the babbled lecture tunes her out. After hard ly making it through the day, she crawls into her bed with mountainous amounts of homework. Not caring, or able to motivate herself, she ignores the learning she was once passionate for, therefore, starting the cycle over for the following day. Does this sound familiar? What is being experienced by the student above is generalized anxiety disorder, or GAD, and is also experienced by 3.1 percent of the United States population (â€Å"Generalized Anxiety Disorder† 1). This is an example of one of the various types of the growing issue of anxiety amongst humanity. Anxiety can appear in people of all genres, and also takes a varying life within each individual stricken with this mental illness. Though seemingly helpless, there are vast amounts of treatment ... ...n be sought, both seeking professional help as well as oneself. One can turn to therapy, both behavior changing and thought breaking, turning negativity in to positive life living. Along with therapy, medications work wonders on an anxious mind, as well as self help solutions. In all, anxiety should not be taken lightly and needs instant attention to avoid further self-harm. Works Cited Bloomfield, Harold H. M.D. â€Å"Coping With Anxiety- Worry Free Life.† New York: Harper Collins. 1998. Web. 6 Dec. 2010. Comer, Ronald J. â€Å"Fundamentals of Abnormal Psychology.† 2011, 2008, 2005 by Worth Publishers. â€Å"Generalized Anxiety Disorder.† Anxiety Disorders Association of America. Web. 6 Dec 2010. Smith, Melinda. â€Å"Anxiety Attacks and Disorders.† November 2010. Web. 6 Dec. 2010. â€Å"Stress and Anxiety.† New York Times. Web. 6 Dec. 2010.New York Times. Web. 6 Dec. 2010.

Compare the Function of Formats and Locations in Retailing Essay

We printed two different job application forms, job descriptions and person specification for Nando’s and Topman we then compared the forms and found some similarities and some differences to them. Topman and Nandos application form Differences: They were set up very differently Topman had a variety of rhetorical questions which underneath it, they were answered for you whereas Nandos did not use any rhetorical questions just information about the restaurant. Nandos have added a bit of colour to their form whereas Topman have not. Topman’s application form was much more detailed as it tells you how to apply, there top level supervisors, visual merchandising assistants etc†¦ In contrast to Nandos which does not include all these points and facts about their business. Comparisons: both application forms give information about the business such as what will be expected from you when you start working there and what you will learn from the job. Person specification Differences: Again on the Person specification form a lot more colour and images have been used in Nandos form whereas Topman have not added any images or colour. On Topmans form the information is given out in bullet points in contrast to Nandos were no bullet points are used. Topman have gave all there information a heading which is more clear to people, Nandos have just gave out different types of information without no heading. Nandos have stated the age they expect the employee to be in contrast to Topman. Comparisons: Both forms have said what they expect from the employee.

Emma and Clueless- Text and Context

Ideas about the human condition can transcend time and expressed through different contexts while reflecting society’s changing values. Emma, written by Jane Austen reaffirms and challenges the conservative society of 19th century England, where moral growth is a result of strict social etiquettes and rigid class structure. However, Heckerling has taken similar ideas that speak powerfully about human nature to the different context of 20th century America, within the world of Clueless where a much fluid social structure is orientated around popularity and superficial materialism.While both texts are able to mirror the values and beliefs of its time, they convey similar ideas which are universal and relate to any context. The importance of personal growth is an element of humanity which transcends time, and can resonate through any context. Emma lacks life’s experiences, with â€Å"little to vex her† whilst doing â€Å"just what she liked†. Her flawed and s poiled character is overshadowed by her â€Å"mutual attachment† to her â€Å"mild† tempered governess further exemplified through the authorial intrusion that she â€Å"had rather too much her own way†.In contrast, Mr Knightley treats others with respect despite their social standing, acting as a moral voice in the novel when he says that Miss Bates deserves â€Å"compassion†, not â€Å"ridicule† when Emma insulted her as being â€Å"dull† at the Box Hill picnic. He scolds Emma that â€Å"it was badly done! † acting as compass to the realisation of her wrongs and â€Å"cruel† behaviour which â€Å"exposed herself to ill opinion†, indicating the strict social etiquettes of her time.Finally, â€Å"she acknowledged the whole truth† which metaphorically â€Å"darted through her, with the speed of an arrow† that she was in love, consequently leading to her realisation that she had been â€Å"inconsiderate†, â€Å"indelicate†, and â€Å"irrational† towards others, and how with â€Å"insufferable vanity she had believed herself in the secret of every body’s feelings†. This marks a major turning point in Emma’s moral growth, which is later rewarded through marriage.Heckerling’s Clueless explores similar ideas of growth while reflecting the different context of modern America, where self realisations are consequences of personal dissatisfaction within the superficial society. Cher’s initial voiceover that she has a â€Å"way normal life†, ironically contrasts the images of her picking out clothes on the computer. Her preference of cartoon over news suggests her naivety whilst shallow indulging within her narrow world of superior wealth and popularity.To Cher’s own amusement she concludes that â€Å"(Tai’s) life will be better because of me†, leading to the â€Å"makeover†. This mirrors the personality o f Emma, who also ignorantly takes matters into her own hands. However, while Emma simply failed to match make, Cher finds her own position and power being challenged when Tai becomes â€Å"the most popular girl in the school†, which Cher hyperbolically describes as â€Å"an alternate universe†. Cher questions in disbelief â€Å"I failed something I couldn’t talk my way out of? when her arrogance and confident character is challenged by reality, resulting in her self realisation, that all her friends were â€Å"really good in different ways†, signifying the overcoming of her self-centeredness, further highlighted in her willingness to help others. Her change in attitude is rewarded by a greater appreciation of life and the people around her, including Josh, whom she loves. Unlike Emma’s self transformation, Cher’s realisation due to trivial events translates to a much shallow world in the 20th century where there is a lack of strict social e tiquette.Austen reaffirms the rigid social classes which often defined one’s social standing, while satirising the pretensions of the gentility. Austen lists properties such as â€Å"handsome†, â€Å"rich† and â€Å"clever†, emphasizing Emma’s position as an aristocracy in contrast to Mr Martin is a â€Å"gross, vulgar farmer†, and therefore â€Å"remarkably plain† due to his lower social standing. Emma pretentiously refers to herself as a â€Å"fanciful, troublesome creature†, with the vain intent of receiving flattery from others, exposing Austen’s satirical purpose.Mr Elton’s disgusted tone as he declares he will â€Å"never think seriously of Miss Smith† because â€Å"everyone has their level†, In addition to his refusal to dance with Harriet highlights the rigidity within social classes. Qualities of Emma are constantly juxtaposed to Harriet, who is the natural daughter of somebody†, a eup hemistic portrayal of Harriet’s lack of status and worth due to her unknown family background. The reference of Mr Westin as having been â€Å"born† into a â€Å"respectable family† illustrates importance of inherited wealth.Despite Emma’s influence over Harriet to marry higher, she ultimately marries appropriately to Mr Martin. Therefore the lack of mobility and strict rules which govern the differences between each class is not challenged by Austen. Emma’s world reflects a clear class structure that is extremely rigid. While the idea of social class within Emma is defined as strict and rigid, the casual contemporary American society based on material wealth and popularity is reflected in Clueless.An opening montage together with the popular culture background music â€Å"kids in America† depicts the freedom and fast paced lifestyle of teenagers, whose interactions imply general acceptance of all types of people. The medium shot featuring C her’s â€Å"classic† vintage house undermines the superficial and materialistic foundation of the social structure. Furthermore the stereotypical division of social groups such as â€Å"Loadies†, â€Å"Popular boys† and â€Å"Persian mafia† based on popularity and material goods such as â€Å"BMW† again illustrates the value of materialistic goods.Unlike Emma where individuals of one social class were mostly encouraged to interact while disregarding other social classes, the social structure presented in contemporary society allows for fluidity and cultural diversity. While orphans such as Jane Fairfax and illegitimate children like Harriet were not highly regarded, Christian, a â€Å"cake boy† has no trouble blending into the microcosm of high school society and its social cliches.In addition to this, Tai, who climbs up the social ladder, highlights the highly fluid social structure. Therefore, Heckerling’s popular cultured fi lm and Emma both explore an idea of social class, yet boundaries between different social classes depend on values of the time and context. While ideas about the human condition are similar and relevant to any society, their expression is greatly influenced by beliefs and values of its context.Austen’s Emma features a society with strict social etiquettes, from which Emma learns and morally matures. Heckerling takes the idea of self growth and interprets it through a different context, where the lives of teenagers are rather shallow and revolve around trivial things. While the 19th century English society of Emma is governed by social classes which are distinct and rigid, Clueless features the fluid society classed by popularity and materialistic wealth. Overall both texts clearly reflect the context of its time.

Making an Argument about War

Making an Argument about War War historians, political analysts and researchers have demonstrated evidence that war is as old as mankind. In prehistoric era, civilizations used to engage in armed conflict fueled by factors such as population pressure, consolidation of geographical areas and conflict over resources (McPherson 12).Advertising We will write a custom essay sample on Making an Argument about War specifically for you for only $16.05 $11/page Learn More Presently, countries still engage in war for many other reasons that were absent during the prehistoric era, such as fighting terrorism, driving dictatorial political regimes out of power, and stopping other countries from developing weapons of mass destruction. Debate has been wide-ranging about the necessity of war in the 21st century, with anti-war advocates arguing that war is not a necessary ingredient to the progression of man (Landry para. 3), while war supporters counteract by arguing that war is necessary for the advan cement and stability of the world. It is against this background that this paper aims to outline arguments demonstrating that war is still necessary in the 21st century despite its social, economic and political costs. It is indeed true that acts of war unnecessarily claim many innocent lives, particularly civilians who are caught in the crossfire and who have absolutely nothing to do with the war. The U.S. invasion of Iraq to dislodge Saddam Hussein bears witness to this fact as thousands of innocent Iraqis lost their lives while many more were maimed. The economic cost of the Second Gulf War is hard to quantify for both the invaders and the aggressed nation. But from the utilitarian perspective, the Iraq war is justified since it achieved a greater good to a large number of Iraqis, not mentioning that the world in general and the Middle East in particular became more stable after Saddam was dethroned and a new political order instituted (McPherson 15). Today, many more Iraqis enjo y a whole new range of freedoms and rights that they could not dare to ask under the dictatorial leadership of Saddam Hussein. Consequently, this war was justified by the virtue of the fact that most Iraqis can now enjoy their democratic rights and human rights, and people are no longer coerced to live in fear. Some political leaders, especially in Africa, have been known to refuse to hand over power even after serving as presidents for decades. Recently, the world learned with shock how Tunisians have been subjected to the same president, Ben Ali, for over two-and-half decades.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Presently, NATO forces are engaged in removing yet another political demagogue in the name of Muammar Gaddafi of Libya, who has been in power for over four decades but has flatly refused to cede power. Using the jus ad bellum (just cause) perspective (Suzuki 3), it can be argued that NATO forces are justified to participate in such a war that will benefit Libyans, economically, socially, and politically, once the heavy lid of the their dictatorial president is lifted. However, necessary caution need to be taken when progressing such an offensive to ensure that Gaddafi soldiers and his military installations, not civilians, become the target of the NATO bombings. This will make the military campaign and any other military campaigns undertaken to dislodge static and unyielding political regimes more justified, permissible and valid. The U.S. is currently engaged in undertaking preemptive attacks against terrorist targets in Afghanistan, Iraq and in other parts of the world. Critics, human rights activists and other lobby groups have criticized these preemptive attacks, arguing that they only contribute to loss of lives and destruction of infrastructure. It would be irresponsible to support this line of argument while turning a blind eye on wh at befell innocent Americans in the infamous 9/11 terrorist attacks on U.S. soil. According to the consequentialism view, the U.S., and indeed any other country, is justified to wage war on terrorists using preemptive attacks to destabilize the terror networks since such a policy will occasion the best overall balance of good over bad (Suzuki 9). Although it’s sad that a few innocent lives are lost during such preemptive attacks, the desire to prevent hundreds or even thousands of innocent lives that these terrorists are waiting with baited breadth to decimate renders justification to the war. Lastly, some countries are known to attack their neighbors with a view to forcefully extract precious natural resources from them. It can be remembered that Iraq under Saddam Hussein attacked Kuwait for her gas, while Uganda, located in Africa, sent her troops to the Democratic Republic of Congo to forcefully extract gold and diamonds. In such invasions, the aggressed states are justifi ed to go to war against the aggressors to protect their resources. Borrowing from the traditional view, â€Å"†¦war is permissible if and only if it is fought as being necessary to defend the attacked party from aggression† (Suzuki 5). It is therefore irresponsible for an aggressed state to sit back and watch her civilians being massacred by an aggressor who is only interested in extracting or ‘stealing’ resources for enrichment. To conclude, this paper has comprehensively engaged the utilitarian, just cause, consequentialist, and traditional perspectives to justify that war is still necessary in modern times. It is a well known fact that war initiates violence, which is generally impermissible in its nature and scope (Suzuki 4).Advertising We will write a custom essay sample on Making an Argument about War specifically for you for only $16.05 $11/page Learn More The reasons given for going to war, however, weigh heavily on the purs uit of a peaceful and stable world. Leaders and countries therefore need to be particularly careful not to tamper with factors, conditions or situations that may render justification to war. Landry, P. â€Å"On War.† 2011. Retrieved from blupete.com/Literature/Essays/BluePete/War.htm McPherson, J.M. This Mighty Scourge: Perspectives on the Civil War. Oxford: Oxford University Press. 2007 Suzuki, M. War and Massacre. 2006

HOMEWORK # 2 Essays - Phylogenetics, Biology, Free Essays

HOMEWORK # 2 Essays - Phylogenetics, Biology, Free Essays HOMEWORK # 2 CONSTRUCTING PHYLOGENIES Below are two sets of amino acid sequences from 6 different species numbered 1-6. Using what we have learned about constructing phylogenetic trees (refer to your notes and textbook) draw a phylogenetic tree (hypothesis about relationships) based on the similarities shared among the 6 species in each data set. Note: the 6 species are the same in each dataset and you should have one phylogenetic hypothesis (tree) for each set of sequences. Protein Sequence Set A Species 5 GNAGYGAEALERM Species 6 GNAGYGAEALERM Species 2 NHAAFGAEALERM Species 3 NHSAYGAEALERM Species 1 AHAGYGAEALERM Species 4 GHAGYGGEALDRT Protein Sequence Set B Species 5 LCNSIGSLFQTFSI Species 6 LCNSTGSLFQTFAI Species 2 LCNSTGSLFQTFAI Species 3 LCNSTGSLFQTFAI Species 1 LCNSIGSLFQTFSI Species 4 LCNSIGSLFQTFSI Questions: If the two different sets of sequences result in different hypotheses, what might explain these differences (think about what we've been discussing in class)? What types of additional information would you need to decide among the different hypotheses? Which of the trees is the preferred tree and why?

Microsoft Word Tips Adding and Removing Watermarks

Microsoft Word Tips Adding and Removing Watermarks Microsoft Word Tips: Adding and Removing Watermarks Watermarks are faint images or words that sit behind the text in a document. There are many reasons you may need to use a watermark, especially in the business and professional publishing worlds. In this post, we’re looking at how to use watermarks in Microsoft Word. Why Use a Watermark? The most common uses of watermarks are to prevent an image being copied without permission or to show the status of a document. Here, we will focus on their use in written documents. Common cases where a watermark may be used in a document include: Using a â€Å"DRAFT† watermark for a work in progress Using a â€Å"CONFIDENTIAL† watermark for a document that contains sensitive information Adding a company logo to the background of each page in a document The faded writing would usually appear behind the text of your document. We will explain how this works in practice below. Adding a Watermark Microsoft Word offers a range of default text watermarks. These are categorized as follows: Confidential (e.g., â€Å"CONFIDENTIAL† and â€Å"DO NOT COPY†) Disclaimers (e.g., â€Å"DRAFT† and â€Å"SAMPLE†) Urgent (e.g., â€Å"ASAP† and â€Å"URGENT†) You can add one of these to your document by: Going to the Design Page Background on the main ribbon Clicking Watermark to open a dropdown menu Selecting a watermark from the options available Adding a watermark. This will add the selected watermark to every page. You cannot add a watermark to just part of a document. If you want to add an image to the background of specific pages in a document, you will need to insert the image and then use the wrapping and image formatting options. Removing a Watermark Removing a watermark from a document is very simple. All you need to do is: Go to Design Page Background Click Watermark Select Remove Watermark This will remove the current watermark from throughout the document. Removing a watermark. Custom Watermarks Finally, you can also add a custom watermark to a document if none of the default options are suitable. To do this, go to Design Page Background Watermark and select Custom Watermark. Custom watermark options. This will open a new window, offering two main options: Picture watermark – Here, you can select an image to use as a watermark (e.g., a company logo), the size the image will appear on the page, and how faded it should be (the Washout option). Text watermark – In this case, you will find options to control what the watermark says, as well as the font, size, color, transparency, and angle of the text. Once you have selected a watermark, simply click OK or Apply to add it to your document.

International Economics Essay Example | Topics and Well Written Essays - 1250 words

International Economics - Essay Example Social and cultural characteristics also impact the production techniques since the stock of trust among Indians facilitates the maintenance of socially held knowledge that, in turn, allows the social organization of the economic activity of carpet making. In India, values, ideas, human relationships and knowledge of carpet making are transmitted from one generation to another as part of the robust Indian culture. Conversely, the carpet production process in the US is characterized by mechanization of most processes. 2This allows for large-scale production as a single carpet producer uses massive amounts of fiber each day. Resource endowment, in the US, includes massive amounts of financial and intellectual capital, high entrepreneurship and robust technologies. Additionally, income levels are relatively large, enabling entrepreneurship and the establishment of huge companies that churn out massive quantities of carpets throughout the year. Essentially, resource endowment, in the US, including land, capital, labor and entrepreneurship, is quite prosperous. Social and cultural characteristics of the US that impact carpet production include an appreciation for formal training and education, which results in highly skilled and specialized human capital essential for the production process. Question 2 Carpet production is one of India’s oldest industries, dating back to the Mughal Dynasty. However, carpet production centers on the individualistic skills and knowledge of a weaver rather than collective appreciation of carpet making acquired through formal education and training. Due to immediacy to furnishing product, several carpet manufacturing centers have developed across the country. Carpets produced in India are mostly exported since the Indian market for carpets is quite small as a result of the low purchasing capacity of local players. Presently, India’s carpet export is worth Rs.2600 crores while the local market size is approximately Rs.200 c rores. 3The industry has high growth potential as exports increased by 42.23% between 2004 and 2007. 4However, the industry is marred by challenges such as poor market channels, resulting in ignorance within the Indian market. 5On the other hand, the carpet industry in the US is highly developed. The industry shipped 1.969 billion square yards of carpet, in 2003; this was worth approximately $12 billion. Carpet shipments increased to 2.3 billion yards in 2004, demonstrating the massive potential inherent in the US carpet production industry. Presently, the US meets at least 45% of the world’s carpet needs. 6The US carpet industry is characterized by innovations and technological advances that allow for large-scale production of highly-priced goods. Technological progress is one of the primary reasons behind massive growth in the US carpet industry. The US carpet industry is highly organized, allowing for sufficient knowledge in the domestic market. 7 As a consequence, the US effectively meets at least 90% of its domestic carpet needs. Question 3 Latent demand for carpets in the USA pushes the country to become a primary importer of carpet despite being an efficient carpet producer. This is because carpet production, in the US, has been unable to offer complete satisfaction to all domestic needs and wants, resulting in a gap between what is available and desirable. The local US market has a high desirability for hand woven, Indian carpets, which are considered stylish and sophisticated. Conversely,

Analyzing the Consumer Market Essay Example | Topics and Well Written Essays - 500 words

Analyzing the Consumer Market - Essay Example The Kindle3 is subject to various norms of assessment for the very factor of product specification. The third generation version of e-book readers deserves high level of attention while ascertaining the scope of the launch stations. The Kindle3 will be a hot cake among high-tech consumers who have the habitual addiction to a ‘touch and go’ concern about every new device (Kindle Ready). The product is meant for earnest book lovers who happen to belong to the majority of young travelers. The company has to focus on the cultural conditions of the launch station, because, a negative propaganda of the product in one market influences the growth of the sales rate as a whole. Social factors like the universality of similar product, has a direct impact on the promotional achievement of the product. It is more likely that a product approved by one person to be promoted by him around his circle. Personally, this product is a great gift to many people who would need to spend longer time at internet center for research based readings. The Kindle3 offers confidence to youngsters as it assists them in community learning program through the chat rooms of 3G’s supplementation. It works then on the principle, â€Å"No distance is far enough’ – this enables the user’s ability to have a large quantity of informative storage acquired through collective learning. Psychological factors are also enterprising for the buyers; as some buyers are of the economical nature, they make rational assessment of the amount money should be spent against the level of satisfaction obtained while purchasing the product. Another indicator for the success of the product is the basic tendency of people to maintain show-offs – when one person enjoys the possession of The Kendle3 as the insignia of his prestige, other potential buyers select the similar path to acquire co mpetency in

Latino Culture is Growing Research Paper Example | Topics and Well Written Essays - 1750 words

Latino Culture is Growing - Research Paper Example Latino culture is certainly changing, but it is the aim of this essay to provide evidence that Latino culture is growing within the United States and as such is becoming more influential and powerful than ever before. The hypothesis of this paper is that the literature will support the notion that Latino culture is growing within the United States, and as such the operational definition will seek to define the statement above by describing the number of Latin Americans in the United States and the areas in which their culture is growing. We will define the weight of the Latin American culture in terms of number and evidence provided within the literature that it is becoming more and more influential in all areas of cultural interest. According to our hypothesis, Latino culture is growing and as such we will expect the tests we do (in this case measuring qualitative and quantitative evidence for the growth of Latino culture) to support this, providing us with an operational definition . To understand the growth of Latino culture, it is important to understand what exactly comprises it. Latino culture at its most basic level involves anything cultural that can be found predominantly amongst those within the Latin American ethnic group. It also generally refers to movements that have come from Latin America directly, or modern adaptations of this. For example, Roman Catholicism is generally thought to be a large part of Latin American culture (Phol, 1998). Music is found within all cultures, and Latino culture is no different. Latino music generally refers to music made by those of a Latin American origin, whether it be traditional forms such as salsa or adaptations of more modern American trends such as hip-hop or rock music with a distinctly Latin flavour, such as involving traditional rhythms or singing in Spanish. Language is often associated with culture too, and we will look at how the Spanish language is the most important growing language in the United Stat es and how Spanglish (a fusion of Spanish and English) is becoming more common amongst Latin American and Anglo American teens. It is hard with Latino culture, as with any culture, to pin down exactly what makes it unique, as culture changes so rapidly. However, it is safe to assume that Latino culture can be attributed to those of Latin American origin and as such most of the cultural elements discussed within this essay will be those directly formed under the influence of people of this ethnic origin. It is widely recognised that Latino culture is growing, particularly within adolescent groups. Latino teenagers now have more spending power than Anglo teens, spending over $320 a month, which is 4% more than the average American teenager (Stapinski, 1999). This means that advertising companies have had to adapt and begin to target Latino adolescents to improve profit margins, and new advertising companies such as Lazos Latinos have started to appear, primarily targeting the Latino Y outh. With this increased targeted advertising, more elements of Latino culture have been reaching a wider audience, meaning that Anglo teenagers pick up on the trends that are currently defining Latino culture and as such the trends are spreading to a wider

Canada's cultural diversity purely reflects the overall history of the Essay

Canada's cultural diversity purely reflects the overall history of the country - Essay Example The increase in migration of between Canada and America has led to the transfer of cultural traits between these two countries. Canada’s culture as result of this interchange has developed diverse characteristics that are found in Europe and America, as well. The immigration from the neighboring countries to Canada has led to the development of diverse culture in the country. The diversified population of Canada is represented by several races that have migrated across the borders of Canada. These people vary in their food habits, language, culture and lifestyle. The integration of the indigenous culture with this diverse population has led to the cultural diversity of Canada. Background: reflection of the overall history of the country The cultural background of Canada in the overall history of the country could be termed as heterogeneous with people from different countries migrating to Canada and setting up establishments in the region. Thus the ethnic origin of the populat ion is heterogeneous. The people from different countries have come and settled in Canada. They are from different origins and background and thus the composition of the country’s demographics is diverse in nature. In the early stages of history, the population was mainly dominated by the British and the French. Over the years, due to increase in immigration from the other parts of Europe and America, the composition of the population and the cultural aspects of the Canadian land has undergone rapid changes. The mix of different cultures, religion and language has led to the diversity of the Canadian culture1. Before the First World War and the immense migration from other parts of Europe, the Canadian culture was mainly predominated by the British and the French. In the initial stages of history, Canada accepted immigrants mainly from the parts of Western Europe. Till 1960, the immigrants from United States, United Kingdom and France were preferred by the Canadian government . After 1960, the policy on immigration underwent changes that led to immigration from other nations. These immigrants were selected based on their educational and occupational skills. Thus the immigrants varied in terms of their background, origin and culture and integrated in the Canadian culture and economy. All these led to the diversity of the Canadian culture over the times in the different periods in history. Thesis The thesis statement includes identification of the underlying factors and reasons behind the cultural diversity of Canada and the benefits of the cultural diversity to the country. Analysis of primary & secondary sources: reasons behind cultural diversity in Canada The analysis of the reasons behind the cultural diversity of Canada has been done with the help of primary and secondary sources of information on the cultural diversity of Canada. The sources of information include the books and online articles and statistics on the Canadian culture. The statistical d ata collected for census of the country of Canada has also been used for undertaking the analysis. The major reasons for the diversity

Important of academic skills for tourism students Essay

Important of academic skills for tourism students - Essay Example The main academic skills that help tourism students to get employed and advance in their careers faster include managerial, communication, language, customer service, business, and socialization (Page, & Connell, 2010). This paper will analyze the usefulness of these academic skills in shaping the future career of tourism students. Tourism students must have efficient communication skills for them to be employed in the sector. This is because communication is the main instrument that unites the supply and demand sides in the sector (Bobanovic, & Grzinic, 2011). This is because the supply and demand sides are made up of individuals who must interact successfully for them to achieve equilibrium. However, since the supply side is the one that provides services to the demand side, it means that suppliers in this industry need to be able to communicate with any individual who demands their services. The main factors involved in communication in the industry include language, correct pronunciation of words, and courtesy when speaking to the client (O’Shannessy, Minett, & Hyde, 2002). Since individuals may not be able to acquire these skills without training, it means they have to study them in school where there are tutors who teach them how to pronounce words correctly and be courteous. A major element that is involved in communication is language because it is the main uniting factor between suppliers and their clients. Tourism students need to study English language because it is the most common international language in the twenty first century (Bobanovic, & Grzinic, 2011). Numerous countries in the world have chosen to make English a national language because it helps them to interact with other English-speaking nations. Therefore, since tourism is the main way in which the countries interact, the service providers who are previously students should study the language while in school. This is because studying the

Canada's cultural diversity purely reflects the overall history of the Essay

Canada's cultural diversity purely reflects the overall history of the country - Essay Example The increase in migration of between Canada and America has led to the transfer of cultural traits between these two countries. Canada’s culture as result of this interchange has developed diverse characteristics that are found in Europe and America, as well. The immigration from the neighboring countries to Canada has led to the development of diverse culture in the country. The diversified population of Canada is represented by several races that have migrated across the borders of Canada. These people vary in their food habits, language, culture and lifestyle. The integration of the indigenous culture with this diverse population has led to the cultural diversity of Canada. Background: reflection of the overall history of the country The cultural background of Canada in the overall history of the country could be termed as heterogeneous with people from different countries migrating to Canada and setting up establishments in the region. Thus the ethnic origin of the populat ion is heterogeneous. The people from different countries have come and settled in Canada. They are from different origins and background and thus the composition of the country’s demographics is diverse in nature. In the early stages of history, the population was mainly dominated by the British and the French. Over the years, due to increase in immigration from the other parts of Europe and America, the composition of the population and the cultural aspects of the Canadian land has undergone rapid changes. The mix of different cultures, religion and language has led to the diversity of the Canadian culture1. Before the First World War and the immense migration from other parts of Europe, the Canadian culture was mainly predominated by the British and the French. In the initial stages of history, Canada accepted immigrants mainly from the parts of Western Europe. Till 1960, the immigrants from United States, United Kingdom and France were preferred by the Canadian government . After 1960, the policy on immigration underwent changes that led to immigration from other nations. These immigrants were selected based on their educational and occupational skills. Thus the immigrants varied in terms of their background, origin and culture and integrated in the Canadian culture and economy. All these led to the diversity of the Canadian culture over the times in the different periods in history. Thesis The thesis statement includes identification of the underlying factors and reasons behind the cultural diversity of Canada and the benefits of the cultural diversity to the country. Analysis of primary & secondary sources: reasons behind cultural diversity in Canada The analysis of the reasons behind the cultural diversity of Canada has been done with the help of primary and secondary sources of information on the cultural diversity of Canada. The sources of information include the books and online articles and statistics on the Canadian culture. The statistical d ata collected for census of the country of Canada has also been used for undertaking the analysis. The major reasons for the diversity

University of Never Land Athletic Department Assignment

University of Never Land Athletic Department - Assignment Example To financial experts, it is important to reduce the gap between the projected budgets with the actual budget so that you avoid the financial crisis in the end. This is to avoid the idea of going beyond the limit covered by the taxpayers on the money spent on athletics by the university (Brit & Turner2010).To maintain a clear budget for the University of Never Land athletic budget at a recommendable level, you need to keep updated records on all the expenditures and the revenues circulation within any fiscal year. It is important for financial managers to check on the revenues generated from the sports activities and allocate its use appropriately to avoid more stress on taxpayers’ money for the university. The department needs to incorporate qualified personnel to aid in expenditure allocation and revenue keeping to keep the athletics of the university lively (Brit & Turner2010). The budgets for the next five years need to be projected analytically to be in line with economic changes that can come about. The budget needs to be one that will relate expenditure to revenues that will be expected from the athletics. Below is a projected budget for the next five financial years dating 2015 to 2020 for the University of Never Land Athletic Department. By following the estimates and set by the department, you need to spend the funds available in an accountable manner as a financial officer to enable availability of funds for emergency cases. The estimates will give a clear guide to what is expected to be realized in future for athletic activities in the institution. The internal auditors need to be open and critical when analyzing the books of account of the department to ensure that the officials involved spend funds in the right manner.

Being A Student Essay Example for Free

Being A Student Essay Being a student is a full time job. Students work five days a week, seven hours a day. There is a constant load of work that is given to us, and there is a strict set of rules. Being a student is similar to working at a full time job in many ways. Like working adults, students follow a grueling daily routine, which includes waking up early in the morning, focusing for long hours at a time, having to complete a strenuous work load, dealing with unfair teachers or bosses, an extremely high level of stress, a lot of procrastination, and loss of sleep, among others. These are all problems that students and working adults must deal with on a daily basis, but not all similarities between the day of a student and the day of a working adult are negative. Both students and most working adults go through similar ups and downs throughout a typical day, but there is one profession in particular that is so similar to the job of a student that both students and this specific type of working adult are doing their jobs in the same buildings every day. Students and teachers are alike in so many different ways. If one were to observe the similarities in the days of students and teachers, the observations would include both arriving at a school some time between seven o’clock and eight o’clock in the morning, both going to class throughout the day, both having lunch breaks in cafeterias, both being involved in athletics after school, both having the weekends off, as well as spring break, winter break, summer break, and most holidays, both facing daily academic challenges, and both going home at night to do work in order to prepare for the next day. Students and teachers work together in harmony on a daily basis, learning from each other and becoming better people. Neither could prosper in a school environment without the other. Without teachers, students would not be able to learn, and they would have no one to keep them in line when necessary. Without students, teachers would not have a purpose for working in their profession because they would not have anyone to teach. They depend on each other, and, while learning is a full time job for students, and teaching is a full time job for teachers, both bond over their time spent working and learning together at school every day.

Evaluate The Corporate Strategy Being Pursued At Lvmh Business Essay

Evaluate The Corporate Strategy Being Pursued At Lvmh Business Essay LVMH Moet Hennessey Louis Vuitton, a famous luxury corporation found by Bernard Arnault in 1984. At present, a host of famous brand name peoples are associated with LVMH such as Louis Vuitton, Christian Dior, Givenchy, Celine, Guerlain, Tag Heuer, Moet et Chandon, Pommery etc. In the following statement, it is aim at evaluate the corporate strategy being pursued at LVMH. In order to have an in-depth analysis, it will have a brief identification of corporate strategy in LVMH and an explanation of the rationale for the strategy in the beginning. Based on those parts, it will have an evaluation of corporate strategy at LVMH. Summary statements of strategy In the following, it is going to identify the nature of the corporate strategy being implemented at LVMH. The first part is going to explore the composition of LVMH. The composition of LVMH According to the case, LVMH group had covered a large spectrum of business by commencing an active external growth strategy towards luxury product companies with high development potential. It also used an acquisition strategy to narrowly focus on luxury brands for increasing the existing portfolio of the brands. LVMH group consists of a smattering of individual brands in five different products and services Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, and Selective Retailing. In between, these brands are grouped into different clusters. It also comprised two Paris department stores La Samaritaine and Le Bon Marche; the DFS duty-free chain and Sephora perfumery chain. These had showed that LVMH is a really big company operated in the luxury business. Besides, LVMH had pursued a corporate sponsorship strategy, which supporting a wide array of public interest initiatives and aimed at the revitalization and promotion of Frances artistic heritage. It had also sponsored a host of exhibition and retrospectives in order to spreading its central mission Western Art de Vivre. The meaning of that is a sense of style, a vivid connection with the past and its tradition, transferred into the present. It is the cult of beauty and creativity at every level, combining ancestral know-how and craftsmanship with modern and a passion for quality, referred to case. This philosophy perpetuated the tradition of the most ancient and refined craftsmanship. LVMH provided a financial aid, LVMH Young Artist Award to art students for fostering the cultural instinct of young generations into talents, especially in fine arts and music. To strive promote young talent, LVMH supported young virtuosos by lending them Stradivariuses from its collection and organizing concerts. It sponsored a complete MBA program in luxury goods management at the top French business schools, ESSEC in order to create the future recruitment. The corporate centre manages the strategic business units Here comes to the second part to discuss about the corporate centre manages the strategic business units (SBUs). SBU is a division of the organization that has a unique business mission, product line, competitors, and markets relative to other SBUs in the same corporation (Johnson et al 2008). According to Mintzberg et al, the corporate strategy is the pattern of discussions in a company that determines and reveals its objectives, purposes or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue, the kind of economic and human organization it is or intends to be, and the nature of the economic and noneconomic contribution it intends to make to its shareholders, employees, customers, and communities. (Mintzberg et al 2002) From the above summary of LVMH cover a large spectrum of business, the group seems to adopt the portfolio approaches. LVMH has to acquire new companies continuously with new profitable business and invested into a medium or long-term view, aim to strengthen the cash flow and develop its diversity and a balanced portfolio in terms of risks. A number showed that LVMHs profit had grown by 500% in eleven years and had multiplied 15-fold under the Arnaults way of running this approach. Now, it is going to review on LVMH major policy in central functions. referring the case, being as a group, commencing of synergies had created strengths within different branches, attract and retain the best talent worldwide. The Group allowed the branches to share the variety of departments provided by Headquarter. The synergies policy made every company benefited from Group resources and synergies in different categories, such as financial resources, administration (shared service centers), purchasing, RD, advertising negotiation, production, retail networks etc. Companies can be done at Group level to get specific support instead of go to the Headquarters. Explain the rationale for the strategy Approaches to corporate level strategy There are three different approaches when choosing corporate level strategy: Portfolio approach is based only on financial synergy; Linkages approach is based on operational approach and Core competencies approach is based on sharing organization-wide core competencies (Mintzberg et al 2002). According to the case, LVMH is adopted the portfolio approach which is based only on financial synergy. The Corporate centre acts as a financial investor in a set of autonomous businesses. It also adds value by keeping strict financial control and attempts to achieve a balance of businesses across the life cycle and with complementary financial needs (Mintzberg et al 2002). Boston Consulting Group (BCG) matrix There is one way to evaluate the corporate-level strategy to compare and evaluate each individual investment in the portfolio to determine whether or not the investment is currently performing to expectations and what the future prospects are for the investment. The Boston Consulting Group (BCG) matrix is a relatively simple technique for assessing the performance of various segments of the business (Johnson et al 2008 and Advameg Inc 2010). It classifies business-unit performance on the basis of the units relative market share and the rate of market growth as shown in Appendix Figure 1. The five different LVMH business spectrums are put into the four quadrants. The perfumes and cosmetics spectrum is as a question mark, which had the lowest market growth within other spectrums, compared with Figure 2. The strategy for these products have to continually gain market share through strong communication and innovation in this spectrum such as new product launching, new product line or strengthen existing products. A high market share becoming a BCG matrix star and it is belongs to Fashion and leather goods, which means this spectrum has a high-growth market. Stars can generate large cash flow for the business, as same as the largest account for the revenue from LVMH in Figure 2. Stars are the targets of large expenditures for advertising and research and development to improve the product and to enable it to establish a dominant position in the industry. For instance, Louis Vuitton entered into new markets, Lebanon and Dominican Republic; accelerate global expansion of Marc Jacobs; and to maintain policy of targeted investments and rigorous cost management for other brands. The spectrum of Watches and Jewelry is located at the middle of star and question mark, which has the high potential in market growth but account for a little market share. The strategy is to continue gain the market share, pursue up-market positioning through strong innovation and selective expansion of mono-brand store network. Cash cows are Wine Spirits and Selective Retailing spectrums that have high market share in a low-growth market. They are usually well-established products with wide consumer acceptance, so sales revenues are usually high. LVMH has to continually maintain rigorous management of costs and inventories and increase marketing programs like e-commerce in order to retain the market growth. Dogs are the businesses with low market share in low-growth markets. In LVMH, no one is belonging to this quadrant. Diversification Diversification is a strategy to increases the corporation scope radically from existing markets and products (Johnson et al 2008). It is the most radical strategic direction and more value creating than others. According to Porter, there are also three tests for diversification. Attractiveness test is the business which must be structurally attractive or capable of being made attractive. Cost of Entry test is the cost of entry must not capitalise all the future profits. Better-off test is either the new unit must gain competitive advantage from its link with the corporation or vice versa (Porter 1987). LVMH has the below reasons for diversification with potential value-creating. Efficiency gains: LVMH keep its companies at human size and group them in a separate Business Groups or Branches, allow the brands in each business to coordinate strategies and develop synergies with common interests such as research, purchasing, logistics and international distribution. Companies can take the benefits from synergies to share the existing Group resources once acquired new companies. It allows sharing variety departments and resources such as financial, administration, RD etc. Sharing resources can help LVMH to experience the economies of scale to reach efficiency and effective into a new activity (Johnson et al 2008). Stretching corporate parenting capabilities: LVMH had a wide range of business covering fashion, wine, perfumes to financial media that share very few operational resources or competences but creates value by adding parenting skills. The philosophy of creativity and the nurturing of creative talents are relevant to each business spectrum. Increasing market power: LVMH is obviously gaining market power with a diverse range of business by acquired new companies, invested with a medium or long-term view. The investments had permitted LVMH to finance in new development and strengthen cash flow that developed a balanced and diversified corporate portfolio. In order to increase the market power, the group expansion and the development of new subsidiaries had supported around the world. Value-adding to LVMH In this part, it is going to identify the activities by LVMH can add value. Envisioning: LVMH provide a clear vision that guide and motivate the business to maximize corporate-wide performance. The vision in LVMH is product quality, creativity, image, entrepreneurial spirit and the willingness of its people to always question their achievements and the striving to be the best, which is indissolubly linked to the entrepreneurial spirit. Each company was free to adopt the marketing and retailing strategies best suited to its needs, capitalize on distinctive positioning. Coaching and facilitating: can help to develop strategic capabilities by improving skills and confidence. It can also facilitate cooperation and sharing across the business. In order to provide high-caliber training to the employees, the group institutes a comprehensive training program in several regions such as Paris, Hong Kong, Tokyo to focus on development of personnel management and integration of LVMH. In addition, it launched a Global Leadership Program in order to step up the professional development of the most promising future executives through discussions on risk-taking and innovation moderated by business group leaders and the CEOs of Group companies. These kinds of programs are provided opportunities to learn management skills and build relationships for the group. Providing central service and resources: LVMH offer opportunities to management-level employees with internal mobility within the company, transferred to new position within the group by developed with special assignments to facilitate broadening of experience and perspective. It allows the employees to work for a defined period in a company and enable them to have varied and changing work environment and tasks. Intervening: Once the new graduates come into the company on management level are immediately given real jobs but not send to have training program first. It helps to find out if someone is not suitable for the work quickly at LVMH or find the initial responsibility too overwhelming leave soon. The way is helping them to find the people are interested by being part of something, have a dream to be achievable so that it becomes challenge to work at LVMH in order to monitor the performance and encourage performing better. Evaluate the corporate strategy being pursued at LVMH According to Rumelt, there are four criteria for strategy evaluation: Consistency: The strategy must not present mutually inconsistent goals and policies. The atmosphere of LVMH vision is scattering in each company. Its autonomy disciplines and the philosophy of creativity also bring employees loyalty toward working at LVMH. People in the group tended to have a strong feeling of ownership of their brands and cherished that they contribute to the development of the company without a lot of bureaucratic procedures and constraints. (Rumelt, 1980) Consonance: The strategy must represent an adaptive response to the external environment and to the critical changes occurring within it. LVMH had a foresight that hired new designers to run conservative traditional business become as profitable. Marc Jacobs had created new lines of product which were much more modern and identifying the brand with the desirable fashion world. He took the 146 year old LV logo and put it everywhere, starting off the trend of logomania. Thus, LVMH had given a new generation of designers the chance of their lifetime on creative design freely. It also dedicated people who are passionate about doing something of outstanding quality. (Rumelt, 1980) Advantage: The strategy must provide for the creation and / or maintenance of a competitive advantage in the selected area of activity. This is usually the result of superiority in resources, skills, or position. Customers who came to buy the products are not acquiring for functionality, they bought an image and a lifestyle, an intangible value. The employees who worked at LVMH professed to love the products they worked with and wanted to make sure that others loved their products. They were proud they were be the part of the Christian Dior family of the Louis Vuitton family and felt prestige involved in LVMH companies. (Rumelt, 1980) Feasibility: The strategy must neither overtax available resources nor create unsolvable sub-problems. The strategy should be reasonable in the light of the organizations resources: money and capital; management, professional and technical resources and time span. Companies did not go to Headquarters for specific support, they can be done the tasks by group level, tax planning, and recruitment of senior management level positions. The shared and synergies group resources enable companies increase their problem-solving capabilities and empowerment. (Rumelt, 1980) Conclusion Porters concluded that Portfolio approach is not a valid corporate level strategy in advanced economies. The first key element is to associate with corporate level strategy, to ensure that a corporate entity can achieve more profitability than the collection of different businesses under their control. There are four concepts for corporate level strategy to achieve (Porter 1987). Portfolio Management: is based on diversification through acquisition with no direct involvement of the management and strategy of subsidiary businesses by headquarters. Value adding is from maintaining strict financial controls and financial economies of scale, which the external capital markets are very efficient in capturing information about companies; and external investors can take swift action when necessary. As the size of the company grows, portfolio managers need to find more and more deals to maintain growth. Porter also concludes that it is no longer appropriate in advanced economies as it is no way to conduct corporate strategy. Restructuring: It allows for the acquisition of failing organizations and short-term measures to turn round the organization and it can only be a short term strategy as it is difficult to maintain a long term corporate strategy based only on restructuring. Linkage: A sustainable corporate level strategy can only be achieved by creating operational synergies through transferring skills and sharing activities exploit the interrelationships between businesses. Core Competence: It is based on sharing organization-wide core competencies Core competencies allow a corporate to gain access to a range of new markets and to gain competitive advantage over its competitors (Prahalad and Hamel, 1990). To conclude based on the above findings, it evidence that LVMH had pursued those four corporate strategies. When LVMH choosing an effective corporate strategy, it identifies the interrelationships among the existing business spectrums and select the spectrum of fashion and leather goods as core business to become the foundation of the corporate strategy. The LVMH group structure also facilitates interrelationships among the core businesses and lays the groundwork for future related diversification. Its shared resources provide diversification opportunities and allow transferring superior skills. Restructuring is seldom used at LVMH since it had an excellence management level people with high-caliber. The remuneration for them was based on a fixed base salary, a bonus, and stock options which are merit based. Finally, the diversified and balanced portfolio enables LVMH to share organization-wide core competencies successfully. Appendix Figure 1: BCG Matrix of LVMH Source: http://www.slideshare.net/sumit_thawrani/the-deal-presentation Figure 2: LVMH H1 2010 revenue by business group Source: LVMH First Half 2010 results

William Shakespeares Romeo and Juliet Essay -- William Shakespeare Ro

William Shakespeare's Romeo and Juliet In Romeo and Juliet, love is depicted in several ways. Both Luhrman and Shakespeare represent love in different ways in different contexts to both the Elizabethan era and the contemporary audience. Both the original and later manifestations of the text are valued because they both communicate to the audience on the values of love and society by employing a variety of devices. The central subject dealt within Romeo and Juliet is the subject of love. William Shakespeare and Baz Luhrman thus represent love to their audience beyond the distinct ideas of love as simple sentiments. In the play, there are 2 basic levels – the real world of Verona and the private, intimate sphere of Romeo and Juliet’s love. The fulfillment of Romeo and Juliet’s love in the social life of Verona is hindered by external influences; the most obvious of which is the feud between the Capulets and the Montagues. The â€Å"ancient grudge† is one of many conditions and incidents, which together can be, considered an influence counter-acting the relationship between Romeo and Juliet. Despite the obvious obstacles of conflict and hate, the love of Romeo and Juliet is born and subsists. When Romeo meets Juliet for the first time during the Capulets’ feast (I.v), the language and form of the dialogue shared by Romeo and Juliet shows that heir private sphere is totally different from public life. Shakespeare thus presents their fist conversation via a sonnet, a poetic convention very popular in the Elizabethan age. A sonnet’s expression of the lyrical â€Å"I† allows Shakespeare to break the limits of dramatic performance and to involve his audience emotionally as if they were recipients to a poem. This therefore means that Shakespeare represents Romeo and Juliet’s love by making the audience of the two different levels – one where all forms of social order break down, and the other, where Romeo and Juliet are the centre of the universe. Luhrman also presents this concept of two opposing levels as a representation of love via the use of cinematic techniques. In the aquarium scene, camera distances vary from medium close-shot to close-up and back again. The idea of social and physical barriers is presented by having the fish tank between the two of them, keeping them apart – thus visualizing to the audience the opposing level of Romeo and Juli... ...ine, it is the water that purifies and cleanses his mind – and it the free, flowing nature of water that Luhrman uses as a representation of love. It is thus plausible to see that Luhrman portrays Romeo and Juliet as an allegory for the late 20th century, whereby Verona Beach is a caricature of the violent atmosphere of our time as well as serving as a representation of love and conflict. The major difference however between Shakespeare and Luhrman’s portrayal is that 100 years ago, violence and hedonism was a fashion phase, whereas today it is a part of our society. Due to the lack of technology in society in the 19th century, the art of plays, and the conventions of the Elizabethan theatre had more focus on the words with minimal costuming and cinematic techniques. Yet among other things, the art of theatre is or was a reflection on society, and Luhrman criticizes the present time by setting Shakespeare’s tale in another time, with the same tragedy of death. Thus both Shakespeare and Luhrman portray conflict and the representations of love in two different levels – two different levels that shape and reflects the values of both the Elizabethan and contemporary society.

Models of Communication Essay

Communication Model: A model is an abstracted model of reality. A good model comes as close to reality as possible and discusses and explains the reality. But being an abstraction, a model is not a reality; it is only a representation of reality. For e.g: an architectural model is only a model of the house giving a fair idea of the number of rooms, layout etc; but it is not the house per say. Defination: communication model is a pictorial representation to show the structure of communication process in which various components/ elements are linked. They are based on assumptions that theorists make as to how communication functions and what effect it has upon individuals and society.a a variety of models exist, all of which strive to explain the different components of communication and the role each part plays in the total process. Advantages of models: * They allow us to ask questions * They clarify complexity by reducing the process to simple, more familiar terms. * They lead us to new discoveries by positioning hypothetical ideas and relationships. Limitations * Can lead to over-simplification. * Can lead to confusion between models and the actual behavior it potrays. * Models can be confused with reality. By looking at the models we hope to: * Represent the main lines of thought above the process of mass communication. * It provides us with historical review of the progress in human understanding of how communication works. Functions of models: * Providing images of the whole that one may not otherwise be able to see. * Helps in understanding information in a simplified way which would be otherwise complicated and ambiguous. Evaluation of communication models: * How general is the model? How much material does it organize? * How fruitful is the model? How helpful is it in discovering relations, facts or materials? * How accurate and original is the model? * How important is it to the field of enquiry? History: * Models started with a simple ‘source- message-channel-receiver’ process but were rapidly modified during the 50’s. * The 1950’s was a fertile period; critical aspects to the communication process were added to develop a more comprehensive picture. * During the decades of the 60’s and 70’s the interest in relevant model building had shifted towards search on specific aspects of the model rather than the process. * Also increasing complexity of understanding of the process made diagrammatic representation difficult. Aristotle’s model of communication: Writing 300 years before the birth of Christ, Aristotle provided an explanation of oral communication that is still worthy of attention. Based on five basic elements, his model is focused more on public speaking rather that interpersonal communication.

International Financial Markets: Video Critique Essay

According to Niall Ferguson, the relationship between China and the United States is symbiotic or mutual. While China saves, the United States spends almost indefinitely. In 2003 alone, US-debt to China amounted to more than 700 billion dollars – representing 21% of US public debt (Lucarelli, 2007). Last year, US trade deficit to China amounted to 200 billion dollars. At face, this relationship seems to be true. But this is not entirely the case. The United States filed a complaint against China before the World Trade Organization. The US accused China of allowing the Chinese currency to depreciate indefinitely to increase the value of its exports. Now, because the United States imports huge quantities of imports from China, this represents an indefinite increase in spending. To say that the United States accepts the status quo is ‘a slap in the face. ’ The United States has requested China to allow the appreciation of the Chinese Yuan to reduce the country’s trade deficit. According to Ferguson, the state of stable disequilibrium exists between China and the United States. This is true. The US public debt increases with respect to increases in aggregate Chinese savings (private and public). An increase in US public debt spurs spending while an increase in aggregate Chinese savings increases domestic reserves. An increase in consumption results to an increase in potential investment while an increase in aggregate savings results to a decrease in public investment (Morrison and Labonte, 2008). In short, the economies of China and the United States are not in danger. One should note that the current relationship between China and the United States (in the state of disequilibrium) is beneficial for both countries. For one, China expects a rise in foreign direct investments. The United States also expects a rise in domestic investment. A multinational company may find it attractive to invest in China due to its high reserve and huge domestic market.

Is man Good or Evil? Essay

Man is innately good, but has the ability to be evil. I believe that a majority of people do what they believe to be right. Whether they are correct or not is another matter. In order to be truly evil, I believe that one has to purposely, consciously, try to hurt others. Be it physically or mentally, a conscious effort to injure others is for no obvious benifit to the human race is evil. I also think that good and evil are on totally different planes than right and wrong. They do not go hand in hand. I believe this because good and evil in my mind are concrete, they do not change. Right and wrong, however, are more of an individual thing, which can not be confined to guidelines. As I said before, I believe that people try to do good most of the time. As in every rule, however, there is an exception. There are certain circumstances in life which can change the way a person acts. There is a definite duality within me. I am usually a good person. I open doors, push in chairs, listen to people, and help little kids. But, occasionally I catch myself thinking about how I could make someone feel bad. I automatically feel my face turn red, and that would be the end of the thought. But I think once in a while everyone thinks something like, ‘He would really be embarrassed if I told everyone about that time at camp. Plus I could get him back,’ or something like, ‘She doesn’t deserve that. What if they found out what she did last year. ‘ This is not exactly evil thoughts, but it can quite possibly lead to evil actions. Prejudice is another form of evil that produces alienation and war. I have certain prejudices that I carry and I am not very proud of them, though often my instinct about a person is right. My major prejudice is against people who cannot grasp new concepts at a relatively quick rate, or those who cannot understand quickly. Somebody put it best by saying, ‘Oh, you mean the stupid people. ‘ I truly do hate calling them that, because often what they don’t succeed at academically, they make it up through artistic talents, athletic, or mechanical talents. But the people I have no respect for are those who I know can think for themselves, and understand things, but choose not to. I sometimes have trouble understanding if a person just absolutely cannot get it. I have a couple of friends who are that way, and they just cannot figure out trig. or chemistry. I just get frustrated and want to yell, ‘Why don’t you get this? Why can’t you understand that the thirty-sixty triangle always has a 1-2- 3 ratio!? ‘ But I can’t because one, I would seem like a total jerk, which I probably would be, and two, they are my friends. Then there are those people who dress and act, and are in fact, ‘druggies’. This prejudice kind of ties in with the first one because if the person is intelligent, than I have absolutely no problem with them dressing etc. like they do. But if they are one of the people who think that the cranium is a type of juice, then I seriously get so stressed out that I want to grab them by their lapels and shake them to jump start the brain I know they have. How does this effect my life? I know that it puts a great amount of extra stress on me that I could definitely live with out. But it also really makes me fell bad that I feel this way. I think that I am pretty open minded when it comes to the types of prejudice that are usually discussed, such as racism and sexism. I also am not homophobic and usually do not discriminate on the basis of age. In fact, I am very much biased against the people that are such. However, I believe that my prejudices are not something which contribute to hate crimes, the deaths of minorities or the dreams of a young girl. I feel that my biases are very much benign. A Shaker saying is something which if all men lived by, the world would be a ahppy place. Mary Whitcher said,’Be slow to anger, slow to blame, and slow to plead thy cause. but swift to speak of any gain that gives thy friend applause. ‘ View as multi-pages TOPICS IN THIS DOCUMENT Discrimination, Mind, Human, Thought, Good and evil, Virtue, Evil, Prejudice. RELATED DOCUMENTS Is Man born Good or Evil Essay †¦ Is Man Born Good Or Evil? I do not think that man was born neither good nor evil, I believe that man are raised into there chosen behavior because of the society, environment, family, culture, or even the media, but I believe man has this natural instinct to be good or evil. I do believe that man is both good and evil†¦. 691   Words | 1   Pages READ FULL DOCUMENT good Essay †¦ feel a sense of foreboding for what is to come. Finally, Miller’s dialogue is possibly the most important part of the play captured fairly accurately by Hytner. The symbolism of a person’s name is integral to conveying Miller’s idea of the value of a good reputation within the community. When Parris queries Abigail about her affair with Proctor he says, â€Å"your name in the village is entirely white, is it not? † to which she replies, â€Å"there be no blush about my name, sir. †Ã¢â‚¬ ¦ 691   Words | 3   Pages READ FULL DOCUMENT Eldridge Cleaver a Man of Good or Evil? Essay †¦ Eldridge Cleaver: A Man of Good or Evil? It’s arduous for a person to decide whether a man like Eldridge Cleaver was born an angel or a demon. Controversy still arises when these contemplations ruminate their conscience. Cleaver has been known for many things in his existence including being a Black Panther leader, a skilled polemicist, a rapist, an international fugitive, an obsessive drug addict, and surprisingly enough, a born-again†¦ 691   Words | 5   Pages READ FULL DOCUMENT Good vs. Evil in a Good Man Is Hard to Find Essay †¦ Good vs. Evil in â€Å"A Good Man is Hard to Find† Flannery O’Connor shows her readers a realistic look at their own mortality in â€Å"A Good Man is Hard to Find. † The story is about a family of five, a father, mother, grandmother, and two children, starting out on a vacation to Florida from Georgia. The family, on their way to a routine vacation, takes a detour that will change their lives forever. Through the†¦ 691   Words | 3   Pages READ FULL DOCUMENT Good and Evil Essay †¦? Good and Evil-Casablanca Kimberly Gromack PHI2000 U03a1-Unit 3 Assignment Capella University October, 2013 There are many different viewpoints on what is right and wrong and ethically and morally correct. Immanuel Kant (1724-1804) and Jon Stuart Mill (1806-1873), both considered to be two of the best philosophers of all time, had different views on how one should live the Good Life. John†¦ 691   Words | 3   Pages READ FULL DOCUMENT Good to Evil Essay †¦? Good to Evil: The deterioration of an individual By: Sarah Warner Making bad decisions is a part of life. No one should ever choose to let bad choices rule their life because this can change an individual from good to evil. Various factors can influence an individual’s personality from good to evil. In the short story â€Å"Twins† by Eric Wright and â€Å"The Road out of Eden† by Randall Grace, the characters go from†¦ 691   Words | 3   Pages READ FULL DOCUMENT Is Man Good or Evil? Essay †¦ I. Summary Is Man inherently good or evil? This is a question that many philosophers, psychologists, and scientists have questioned for centuries. According to Thomas Hobbes men are created so alike that there difference in their strengths and weaknesses are no significant. For example if two men desire a thing they wouldn’t be able to attain it simultaneously, hence they become enemies. The pleasures to achieve the thing sometimes lead their actions†¦ 691   Words | 2   Pages READ FULL DOCUMENT Essay on Man Inherently Good and Evil †¦determine the good as well as the bad, but really it’s depends on the individual and most definitely the choices they make. IS MANINHERENTLY GOOD OR EVIL? Is Man inherently good or evil? This is a question that many philosophers, psychologists, and scientists have questioned for centuries. We have learned from Webster that good is morally excellent, virtuous, and pious. He†¦ 691   Words | 1   Pages READ FULL DOCUMENT CITE THIS DOCUMENT APA (1996, 01). Is man Good or Evil?.

Regional Innovation Policy Essay Example | Topics and Well Written Essays - 2000 words

Regional Innovation Policy - Essay Example Any regional initiative must evolve from a partnership of business, governments, non-profits and education/training institutions. In the Cleveland area, a partnership in North-eastern Ohio undertook a project to identify industry "clusters" within the region that were competitive in the global economy. The project, the Northeast Ohio Regional Economic Development Strategies Initiative, is a partnership of the Akron Regional Development Board or ARDB, Cleveland Tomorrow (a committee of the CEO's of the region's largest companies), and the Greater Cleveland Growth Association or GCGA (the Chamber of Commerce for the City of Cleveland). NOREDSI's goal was to promote industrial clusters in the region, so as to become more globally competitive. This initiative sought to generate a bottom-up, private sector program in which interrelated private firms within an identifiable "cluster" could work together to identify and resolve common needs and concerns. This research identified six industry clusters (metalworking, plastic products and chemicals, motor vehicles and equipment, insurance, biomedical products, and instruments & controls) that were relatively competitive or had competitive advantages in the region. In a series of cluster forums with these industries, private sector participants identified six main issues as barriers to retaining regional competitive advantages. They were: workforce/education; technology/R&D; entrepreneurship; regulatory/tax policies; quality of life; and, infrastructure. Unfortunately for the Cleveland area, the need for human capital development appears to be especially great if its major industries are not to wither. If a region is attempting to be globally competitive, a well-trained workforce is essential to increasing the levels of productivity. One of the public sector's most vital economic development initiatives, first, is to reach consensus with regional industries on the skill sets needed by firms and, then, to adopt policies ensuring that students can attain them in all districts throughout the region. Another very important area is constituted by the services that state and local governments provide to businesses directly. These include promoting entrepreneurial skills and technological upgrading, providing an advanced physical infrastructure, and helping businesses through tax and regulatory relief. Finally, state governments should develop and encourage taxing policies, which benefit regions. The most commonly used example of tax policy designed to enhance the economic development benefits to a region is Minnesota's shared tax base. Put simply, economic benefits (e.g., taxes) generated by a firm's location in a city in the region accrue to all cities in the region. The regional level may be important for firms attempting to achieve global competitiveness. The question arises as to what strategies local communities can commence, and what policies local or state governments can initiate, in order to raise the innovativeness and competitiveness of regional firms. Regional innovation policy and its relationship with the regio

Ethos Essay Example | Topics and Well Written Essays - 250 words

Ethos - Essay Example ect has received awards such as the National Academy of Television Arts & Sciences and has been nominated for a 2009 Daytime Emmy Award, the reputation of the project is good and makes a reader know the project in advance even before attending the events (The Latino Comedy Project Web). The previous awards qualify the website to be credible. The project’s reputation may induce a reader to believe the website even without proof because of the good sense and the goodwill. The Latino Comedy Project website designer has also proved the credibility of the website and the project by using few words and language that is appropriate for the comedy industry. The like â€Å"one night only† are brief and are widely used in several comedy advertisements and would therefore prove the credibility of the website (The Latino Comedy Project Web). Additionally, inclusion of several other venues and events in the calendar, including contact and an interactive email list is enough to confirm that the website is credible and the Latin Comedy Project is real. The website sounds fair to everyone who loves comedy and it has revealed the expertise of the Latin Comedy

Rhetorical Artifact Term Paper Essay Example | Topics and Well Written Essays - 2000 words - 1

Rhetorical Artifact Term Paper - Essay Example This advertisement is directed by Lauren Greenfield, a documentary photographer, filmmaker, and artist and it aims to stop the use of like a girl phrase as an insult to women. Its purpose is to empower girls at their young age to avoid self esteem deterioration and build self confidence in their puberty stage. The target audience, men, teenage girls, young boys and girls are important as it shows that the advertisement is geared towards self conscious girls who care about what girls are like. The commercial focuses on the difference of understanding of the phrase like a girl to men, teen girls, young boys and girls. The young girls under ten do not see this phrase as an insult since they have not been exposed to stereotypes and sexism that surrounds women. One little girl even says â€Å"I do not know if it is good or bad but it sounds like a bad thing, like you are trying to humiliate someone.† The advertisement is an artefact, a cultural product in itself. This advertisement concentrates on one of the things that almost everyone has undergone; You throw like a girl or you run like girl! These words were thrown at us by classmates or even parents to their children. In this advertisement strong emotional appeals are used to empower girls to show them by showing that this phrase is not negative but instead show them how it is amazing to be a girl; strong tough and passionate. Since Always produces menstrual products for girls and young women their primary message is directed to this group of audience. By showing young women in their ad, and younger girls they have made the advertisement relatable to the audience. It is easy to imagine oneself , friend, daughter, or sister in the same position as the girls in the advertisement video. This advertisement is aimed at marketing towards the parents of the young girls since they are interested in their daughters’ happiness, seeing then self confident and

Discuss the argument that the Irish Potato Famine of the mid 19th Essay

Discuss the argument that the Irish Potato Famine of the mid 19th Centurry was an act of Genocide carried out by the British Empire as a means of religous and c - Essay Example This was only in a time period between 1845 and 1852. Although the famine was caused by the bacteria phytophthora infestans, it had various social political dimensions. Even though most of the damage was done on crops, the damage that was caused on the Irish population remains to be some of the most memorable events in the Irish people. The great famine still remains a major topic of debate in the life of the people. The scar of the famine remains in the minds of most Irish people more that one century later. It still remains to spark memories of the suffering and agony that the people of Ireland had to go thro ugh in the hands of their masters who were the Britons. It still remains them of the long walk to acquire their current social status and equity to the Britons. But the role that was played by this great famine in shaping the identity of the Irish people is still evident even today through the imprint shown by the modern consciousness which equate horror of famine devastation with other tragedies that continue to occur in the developing world. This is because the nature of the Irish nation dependant on the foreign nations was the sole cause of the devastation since the foreign nation had the power to manipulate the famine and control the nation. This is the same fate that holds the developing nation to the control of the foreign nation. (Bluett, 2004) In this case the Irish people dependant and exploitation by Britain can be directly attributed to the devastating effects of the famine. Their reliance on the British government was the main factor that led to their exploitation. There is evident of hidden agenda in the way Britain foreign relief was used to mask the indirect cultural and religious cleansing that was being carried out on Irish people at the time. The only alternative that the Irish people had was either to live as slave or

Grants Essay Example | Topics and Well Written Essays - 500 words

Grants - Essay Example Grants from funding agencies to help promote literacy in primary schools: SAMPLE GRANT NO. 1 . Summary Information : Government Education Grant. Supplemental Education Service Providers’ Program: Study Center. The subject area is: Reading K-4. One on one tutoring: one student for every one instructor. Maximum cost: Rs. 32/- per hour. Target group: Students living on the South side of District Hometown or attending school there. Following the standard elements of a proposal, the main guidelines: First, The Title Page. Then, The Abstract: Regular and consistent classes for improving the reading skills of economically backward children, to make a difference in their lives in all areas. Lesson plans include CIERA (Center for the Improvement of Early Reading Achievement) strategies through guided reading. The over-all focus is on the six dimensions of reading instructions: phonemic awareness, phonics, fluency, vocabulary, text comprehension, and motivation. Introduction: Statement of the problem: Poor academic performance of non-native English speaking children, from poor families. Purpose of the work: To improve young children’s reading skills before they are caught in a cycle of failure.

Accounting Environment Essay Example for Free

Accounting Environment Essay Learning Outcomes At the end of this chapter the students should be able to: ?Explain the meaning and purpose of accounting ?Describe the role of accounting as a information system ? Describe why accounting is considered as the language of business ? Assess the impact of external environmental factors on accounting Introduction Accounting has evolved and emerged as most other fields of human activity in response to the social and economic needs of society. Today accounting is moving away from its traditional procedural base, encompassing record keeping and related activities towards the adoption of a role which emphasizes its social importance. In this context, this introductory chapter of the course manual deals with the definition of accounting, use of accounting as an information system and the language of business, users of accounting information and the impact of external environment on accounting. Definition of Accounting The question what is meant by accounting has not been answered precisely. Instead there are many definitions on accounting. Some of these definitions are considered in this section to identify the purpose and functions of accounting. The Committee on Terminology of the American Institute of Certified Public Accountants (AICPA) formulated the following definition on accounting in 1941. Accounting is the art of recording, classifying and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of a financial character, and interpreting the results thereof. This definition of AICPA, USA has been quoted for many years. However, it defines accounting only from the point of view of what it does. Hence, it does not clearly establish the purpose of accounting. On the other hand, the following definition provided by the American Accounting Association (AAA) in 1961 emphasizes the broader perspective of accounting. This definition focuses on accounting as an aid to decision-making. Accounting is the process of identifying, measuring and communicating economic information to permit informed judgements and decisions by users of the information. In 1970, AICPA of USA provided the following definition on accounting with reference to the concept of information. The term ‘quantitative information’ used in this definition is wider in scope than financial or economic information used in previous definitions. Accounting is a service activity. Its function is to provide quantitative information primarily financial in nature about economic activities that is intended to be useful in making economic decisions. Both definitions of AAA and AICPA show that accounting is considered not merely with record keeping. Instead it involves with a whole range of activities. These two definitions emphasize on using accounting information for decision making purposes. Both internal parties of an organization (e. g. managers) and outside parties (e. g. owners, creditors, government) use accounting information in making decisions that affect the organization. Although these definitions have looked at accounting from different perspectives, they have been able to set the boundary of accounting. They have established the nature of accounting and the purpose for which it is used. Hence, based on these definitions, it can be said that accounting is primarily concerned with the provision of information to various stakeholders of an organization to be used in decision making. Accounting as an Information System AAA definition on accounting implies two phases: (1) identifying and measuring economic information and (2) communicating economic information to users (stakeholders of an organisation) for decision making purposes. These two phases show that accounting acts as an information system in an organisation. The accounting process involves recoding and processing of transactions and events of an entity that had occurred during a specific period of time, and communicating the information relevant to processed transactions and events to aid decision-making of various users of accounting information. As an information system, accounting links an information source or transmitter (preparer/s of information), a channel of communication (financial and other statements/reports) and a set of receivers (users of information/stakeholders of an organization). The Figure 1 shows how accounting functions as an information system in business and economic decisions. In the accounting system, transactions and events are the input and the statements of reports given to decision-makers are the output. Figure 1 Accounting as an Information System in Business and Economic Decisions Data Source: Lal, J. (2005), Corporate Financial Reporting: Theory and Practice, second edition, Taxmann Allied Services (Pvt) Ltd, New Delhi. Accounting as the Language of Business Accounting is often called the language of business because it is considered as the main mean of communicating information about a business. This reference to accounting as the language of business is observed by Ijiri (1975) as follows: As the language of business, accounting has many things in common with other languages. The various business activities of a firm are reported in accounting statements using accounting language, just as reported news events are reported in newspapers, in the English Language. To express an event in accounting or in English we must follow certain rules. Without following certain rules diligently, not only does one run the risk of being misunderstood but also risks a penalty for misinterpretation, lying or perjury. Comparability of statements is essential to the effective functioning of a language whether it is in English or in Accounting. At the same time, language has to be flexible to adapt to a changing environment. A language broadly has two components: symbols and rules. In accounting too, these two components are available. In accounting, numerals and words, and debits and credits are accepted symbols and they are unique to the accounting discipline. The rules in accounting refer to the general set of procedures followed in creating financial information for an entity. Anthony and Reece (1991) draw a parallel between accounting and language as follows. Accounting resembles a language in that some of its rules are definite whereas others are not. Accountants differ as to how a given event should be reported, just as grammarians differ as to many matters of sentence structure, punctuation and choice of words. Nevertheless, just as many practices are clearly poor English (language), many practices are definitely poor accounting. Languages evolve and change in response to the changing needs of society, and so does accounting. Users of Accounting Information There is an array of users (or stakeholders) who make use of accounting information for decision making. These user groups include present and otential investors, managers, employees, lenders, suppliers, customers, analysts, media, government, and the general public. However, with the broadening of the accountability of organizations, they are accountable to a large group of stakeholders, some of them not clearly known or identified by the organizations. These users can be broadly categorized as internal and external users of accounting information. The term ‘internal u sers’ refers to parties within an organization that make decisions directly affecting its internal operations and this category usually includes managers and employees of an entity. All other users can be grouped under the term ‘external users’, which refer to parties outside the organization that make decisions concerning their relationship to the organization. These two major classifications of users have led to a distinction between two main areas of accounting: financial accounting and management accounting. The primary concern of financial accounting is to provide information to external user groups. On the other hand, the management accounting is primarily concerned with the provision of information to internal user groups. These users have diverse information needs. However, among these diverse needs too, there are common information needs. The financial statements of an entity that provide information about its financial performance, financial position, and changes in financial position address these information needs common to all users. As these financial statements are prepared to meet the information needs of a cross-section of users, they are known as common-purpose (general-purpose) financial statements. However, these financial statements do not provide all the information that users need to make decisions since they largely portray the financial effects of past transactions and events. The responsibility to prepare and present financial statements lies with the management of an entity. As general-purpose financial statements meet the information needs of users who are unable to command the preparation of financial reports of an entity, the government has imposed regulations to govern these financial statements. These regulations are intended to protect the public interest. External Environmental Factors influencing Accounting The pace and change in external environmental factors have a profound influence on business organizations and the way in which they are managed. These factors could be social, economic, political, legal or technological. Accounting, as the language of business and its information system is also affected by these changes. The changing conditions in the external environment have confronted accounting with a number of challenges that should be recognized, accepted and addressed to ensure its relevance and usefulness. This has made accounting to change and grow over the years to meet social requirements and to guide business and industry requirements. Thus, understanding accounting requires understanding the environment within which accounting operates and which it is intended to reflect. The society has been subjected to political, social, economic and technological change. These changes have resulted in globalization, the rise of informed and selective customers, the development of information technology and etc. These changes in the external environment factors are reflected in business organizations through the shift in business types and cost profiles, increase in strategic decision making and greater emphasis on survival. The changing conditions within business organizations lead accounting to change in order to meet the new requirements resulted from these changes. The areas requiring changes in accounting include selection of data, information processing, dissemination of information, role of accounting standards, assumptions and perspectives of accounting, and uses and impact of accounting information. Thus, today’s rapidly changing environment is forcing accounting to reassess its role and function both within the organization and society. Although challenges imposed by different environmental factors on accounting could be discussed separately, they should be viewed from a holistic perspective. This is because the power of potential improvement lies in the cohesion of the changes rather than in individual items. The changing conditions in the business environment will shape the future for accounting. The environment within which business and accounting function operate has become increasing complex. One of its characteristic features is that many social, economic, political, legal and technological influences that create continual change in that environment and these in turn impact on accounting and its product, accounting information. However, it is sometimes criticized that accounting has not been able to keep pace with this changing conditions in the external environment. Summary This chapter provides an overview of accounting based on its nature and purpose, users of accounting information and impact of external environment on accounting. The primary objective of accounting is to provide information that can be used by the stakeholders of an organization (users of accounting information) in making their decisions. These decisions could have a bearing on the resource allocation process in the country and thereby on the economic growth and development of the country. However, the role and functions of accounting cannot be considered in isolation from the social-political-economic context within which it is operating. The rapidly changing external environment is posing many challenges to accounting and it needs to adapt to these changing conditions. This requires a continual process of renewal and improvement in accounting. References American Accounting Association (1966), A Statement of Basic Accounting Theory, AAA. American Institute of Certified Public Accountants (AICPA) (1941), Review and Resume, Accounting Terminology Bulletin, No. . American Institute of Certified Public Accountants (AICPA) (1970), Basic Concepts and Accounting Principles underlying Financial Statements of Business Enterprises, Accounting Principles Board Statement No. 4, Anthony, R. N. and Reece, J. S. (1991), Accounting Principles, Richard D Irwin. Ijiri, Y. (1975), Theory of Accounting Measurement, Research Report, No. 10, AAA. Lal, J. (2005), Corporate Financial Report ing: Theory and Practice, second edition, Taxmann Allied Services (Pvt) Ltd, New Delhi.